Creative Strategist

Jobgether; India; Remote; INR 1,929,000 - 3,582,000; Full time

Benefits offered by this job

Remote contractor engagement

Approx. 30–40 hrs/week

Job summary

Jobgether is partnering with an India-based client seeking a Creative Strategist to own the end-to-end creative lifecycle for paid social campaigns. You will develop concepts, scripts, and briefs, and lead production with editors, designers, and videographers while balancing brand voice and performance metrics.

You will manage a high-volume pipeline (~30 concepts/month) and work in a fast-moving, mission-led environment with flexible, remote contractor engagement.

Qualifications

• 4–5 years of relevant professional experience in creative strategy, paid social, direct-response advertising, or performance marketing.
• Hands-on experience developing creative for paid social platforms, particularly Meta and TikTok.
• Ability to develop and scale advertising creative at meaningful volume with measurable results.
• Strong understanding of CTR, CVR, ROAS, hook rate, and fatigue metrics.
• Excellent concept development, hook creation, scriptwriting, and creative briefing skills.
• Experience coordinating editors, creators, designers, videographers, or other production resources.
• Ability to manage full lifecycle from concept → brief → production → launch → learning.
• Strong full-funnel creative strategy knowledge across acquisition, consideration, conversion, retargeting.
• Excellent communication, organization, ownership, and independent working skills.
• Comfortable challenging ideas while aligning with brand direction and data.
• Collaborative, low-ego approach, fit for founder-led environment.
• Experience with DTC/e-commerce brands, UGC, creator-led content, or influencer creative is a plus.
• Experience with heritage/mission-led brands is helpful; familiarity with Palestinian culture/initiatives is advantageous.

Responsibilities

• Own the creative pipeline from ideation through production, launch, testing, and learning.
• Develop advertising concepts, hooks, angles, scripts, and creative approaches across acquisition, consideration, conversion, and retargeting.
• Translate concepts into clear briefs for editors, designers, creators, and videographers.
• Brief and coordinate production while maintaining quality, pace, brand alignment, and delivery standards.
• Collaborate with the Creative Director and production team to reflect brand voice and direction.
• Establish hypotheses and performance objectives for each concept.
• Monitor creative performance and use results to guide iterations and variations.
• Identify fatigue and develop fresh angles to sustain performance.
• Build repeatable creative systems, including briefs, trackers, templates, and workflows.
• Manage a high-volume pipeline of ~30 concepts per month depending on production needs.
• Provide evidence of past strategy work with briefs, testing, results, and campaign examples.
• Complete a paid trial involving an initial batch of concepts through the full creative process.

Skills

Creative strategy

Paid social

Performance marketing

Meta

TikTok

Concept development

Scripting

Briefing

Coordination

Data-driven testing

Tools

Editors coordination

Videographers coordination

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist based in India.

This is a hands-on creative strategy role focused on building and scaling high-performing paid advertising creative. You will own the full creative lifecycle, from concept development and briefing through production, testing, and iteration. Working closely with creative and production teams, you will turn performance insights into new hooks, angles, scripts, and campaigns. The role offers significant ownership within a fast-moving, mission-led environment. You will manage a high-volume creative pipeline while balancing brand consistency with performance objectives. Success will be measured through creative quality, throughput, learning, and measurable advertising results.

Accountabilities:

• Own the creative pipeline from ideation and briefing through production, launch, testing, and learning.
• Develop advertising concepts, hooks, angles, scripts, and creative approaches across acquisition, consideration, conversion, and retargeting.
• Translate concepts into clear, actionable briefs that editors, designers, creators, and videographers can execute independently.
• Brief and coordinate creative production while maintaining quality, pace, brand alignment, and delivery standards.
• Collaborate closely with the Creative Director and production team to ensure creative work reflects the appropriate brand voice and direction.
• Establish clear hypotheses and performance objectives for each creative concept.
• Monitor creative performance and use metrics and testing results to guide new concepts, iterations, and variations.
• Identify creative fatigue and proactively develop fresh angles and creative variations to sustain performance.
• Build and maintain repeatable creative systems, including briefs, trackers, templates, guidelines, and production workflows.
• Manage a high-volume pipeline of approximately 30 creative concepts per month, depending on production requirements.
• Provide evidence of previous creative strategy work, including briefs, testing processes, performance results, and examples of campaigns or concepts developed personally.
• Complete a paid trial involving an initial batch of concepts taken through the creative process from concept and briefing through production and review.

Requirements:

• 4–5 years of relevant professional experience in creative strategy, paid social, direct-response advertising, or performance marketing.
• Strong hands-on experience developing creative for paid social platforms, particularly Meta and TikTok.
• Proven ability to develop and scale advertising creative at meaningful volume, supported by specific examples and measurable results.
• Strong understanding of creative performance metrics and testing, including CTR, CVR, ROAS, hook rate, and creative fatigue.
• Excellent concept development, hook creation, scriptwriting, and creative briefing skills.
• Experience managing or coordinating editors, creators, designers, videographers, or other creative production resources.
• Ability to independently manage the full concept → brief → production → launch → learning lifecycle.
• Strong understanding of full-funnel creative strategy across acquisition, consideration, conversion, and retargeting.
• Excellent creative judgment, communication, organization, ownership, and independent working skills.
• Comfortable challenging ideas constructively while remaining responsive to brand direction and performance data.
• Collaborative, low-ego approach and ability to work effectively within a founder-led environment.
• Experience with DTC and e-commerce brands, UGC, creator-led content, partnership ads, or influencer creative is a plus.
• Experience with premium, values-driven, heritage, food, or mission-led brands is helpful but not essential.
• Familiarity with Palestinian culture, history, agriculture, or initiatives supporting Palestinian farmers is considered an advantage.

Benefits:

• Remote contractor engagement.
• Primary, near full-time commitment of approximately 30–40 hours per week.
• Flexible engagement measured primarily by creative output, quality, and delivery rather than fixed working hours.
• Paid trial at the beginning of the engagement, with successful completion leading to an ongoing monthly contractor arrangement.
• Opportunity to own a high-volume creative pipeline and directly influence advertising performance.
• Close collaboration with creative leadership and production specialists.
• Exposure to a mission-led organization focused on supporting small-scale farmers and connecting their products with consumers globally.
• Contractors provide their own laptop, basic equipment, reliable connectivity, and secure working environment.
• Any specialized equipment, leave, stipend, wellbeing benefits, or other additional support will be provided only where separately approved.
• Planned engagement check-ins are expected around month 1 and month 3, or according to an otherwise approved cadence.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice:

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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