Creative Lead / DOP

Ajmal Perfumes India; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Ajmal Perfumes India seeks a Creative Lead to manage brand content across digital, social, e-commerce, and retail touchpoints. You will own content strategy, storytelling, and creative direction, collaborating with Brand, Design, E-commerce, CRM, and leadership teams.

The role requires leading content calendars, platform-specific plans, and high-impact campaigns while driving content-led growth and consistency of brand voice.

Qualifications

• Excellent copywriting, storytelling, and brand communication skills.
• Strong understanding of social media and digital content.
• Strong creative direction and consumer understanding.
• Experience with Meta Ads and performance content.
• Strong project management and leadership skills.
• Experience managing content/creative teams.
• Experience in beauty, fragrance, cosmetics, FMCG, luxury, or lifestyle brands is preferred.

Responsibilities

• Develop and own the end-to-end content strategy for the brand.
• Own copywriting across website, e-commerce, social media, campaigns, ads, CRM, packaging, retail, and other assets.
• Create monthly and quarterly content calendars and platform-specific strategies.
• Conceptualize high-impact brand and product campaigns; provide creative direction.
• Collaborate with Design, Video, Brand, Performance, E-commerce, and CRM teams.
• Track content performance and optimize messaging based on data.

Skills

Creative leadership

Copywriting

Content strategy

Social media

Campaign development

Team management

Brand storytelling

Job description

Ajmal Perfumes is looking for a creative, strategic, and business-oriented Creative Lead to manage and lead the brand’s content and communication across digital, social media, e-commerce, retail, and other customer touchpoints.

The role will own content strategy, storytelling, creative direction, campaigns, and content-led growth, while working closely with Brand, Performance Marketing, Design, E-commerce, CRM, Product, and Leadership teams.

Key Responsibilities

1. Content Strategy & Brand Communication

• Develop and own the end-to-end content strategy.
• Build content frameworks aligned with brand and business objectives.
• Ensure consistency in brand language, messaging, storytelling, and positioning.
• Develop compelling content around Ajmal's products, fragrance expertise, heritage, and lifestyle.

2. Copywriting & Content

• Own copywriting across website, e-commerce, social media, campaigns, ads, CRM, packaging, retail, and other brand assets.
• Develop engaging product, campaign, and brand communication.

3. Social Media & Content Planning

• Create monthly and quarterly content calendars.
• Develop platform-specific content strategies and content pillars.
• Ideate Reels, short-form videos, influencer/UGC content, and campaign concepts.
• Track content performance and optimize strategies.

4. Campaigns & Creative Direction

• Conceptualize and execute high-impact brand and product campaigns.
• Develop campaign messaging, creative briefs, storytelling, and product positioning.
• Provide creative direction to designers, video editors, content creators, influencers, and agencies.

5. Performance Content

• Work with the Performance Marketing team to develop high-converting content.
• Analyze winning creatives and messaging.
• Develop new concepts and ad copy based on performance insights.

6. Brand Voice & Communication

• Own Ajmal's brand voice, tone, messaging hierarchy, and communication guidelines.
• Ensure consistency across digital, retail, CRM, PR, packaging, and offline communication.
• Lead and mentor the content and social media team.
• Collaborate with Design, Video, Brand, Performance, E-commerce, CRM, and other teams.
• Manage content timelines, approvals, agencies, creators, and external partners.

8. Content Performance

• Track content and campaign performance.
• Analyze engagement and audience behaviour.
• Identify high-performing formats and recommend improvements based on data.

Required Skills

• Excellent copywriting, storytelling, and brand communication skills.
• Strong understanding of social media and digital content.
• Strong creative direction and consumer understanding.
• Experience with Meta Ads and performance content.
• Strong project management and leadership skills.
• Experience managing content/creative teams.
• Experience in beauty, fragrance, cosmetics, FMCG, luxury, or lifestyle brands is preferred.