Creative Strategist

Ajmal Perfumes India; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ajmal Perfumes India is seeking a highly analytical yet creatively driven Creative Strategist to lead performance-first content ideation for our D2C brand. This role sits at the intersection of performance marketing, consumer psychology, storytelling, and content production.

You will develop high-converting ad concepts for Meta, Instagram, YouTube and other digital platforms, build content pipelines for TOF, MOF, and BOF campaigns, and work with designers, editors and creators to test and

Qualifications

• 2–5 years experience in D2C, performance marketing, or creative strategy.
• Strong understanding of Meta ads ecosystem.
• Deep understanding of consumer psychology and content trends.
• Experience working with UGC and short-form video creatives.
• Ability to combine data with creativity.
• Strong communication and scripting skills.
• Familiarity with creative analytics tools and AI creative tools is a plus.

Responsibilities

• Develop high-converting ad concepts for Meta, Instagram, YouTube, and other digital platforms.
• Create new hooks, ad angles, and storytelling frameworks based on audience behavior and trends.
• Translate performance data into creative decisions.
• Write creator briefs and UGC scripts.
• Research market trends, competitor creatives, and viral formats.
• Build content pipelines for TOF, MOF, and BOF campaigns.
• Continuously test new concepts and messaging angles.
• Work closely with performance marketing teams, designers, editors, and creators.
• Build structured creative testing frameworks and identify scalable winning patterns.

Skills

Performance marketing

Creative strategy

Consumer psychology

UGC & short-form video

Data-driven creativity

Communication & scripting

Meta ads ecosystem

Tools

Creative analytics tools

AI creative tools

Job description

About AjmalAjmal is a heritage fragrance house with a rich legacy, celebrated for crafting timeless scents that reflect artistry, innovation, and authenticity. With a strong footprint across the Middle East and an expanding global presence and India, Ajmal continues to evolve its influence within the beauty and lifestyle industry.

We are looking for a highly analytical yet creatively driven Creative Strategist to lead performance-first content ideation for our D2C brand. This role sits at the intersection of performance marketing, consumer psychology, storytelling, and content production.

Key Responsibilities

• Develop high-converting ad concepts for Meta, Instagram, YouTube, and other digital platforms
• Create new hooks, ad angles, and storytelling frameworks based on audience behavior and trends
• Analyze ad performance metrics such as CTR, thumbstop rate, hold rate, CAC, and ROASTranslate performance data into creative decisions
• Write creator briefs and UGC scripts
• Research market trends, competitor creatives, and viral formats
• Build content pipelines for TOF, MOF, and BOF campaigns
• Continuously test new concepts and messaging angles
• Work closely with performance marketing teams, designers, editors, and creators
• Build structured creative testing frameworks and identify scalable winning patterns

Requirements

• 2–5 years experience in D2C, performance marketing, or creative strategy
• Strong understanding of Meta ads ecosystem
• Deep understanding of consumer psychology and content trends
• Experience working with UGC and short-form video creatives
• Ability to combine data with creativity
• Strong communication and scripting skills
• Familiarity with creative analytics tools and AI creative tools is a plus

Preferred Categories

• Experience in beauty, fragrance, or lifestyle categories will be preferred.

Compensation

Compensation will be based on experience, skillset, and understanding of D2C performance creatives.