Creative Generalist ( AI Fluent)

Softway; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Softway is seeking a creative generalist who can move across design, writing, strategy, video, and marketing without waiting for a handoff, and who’s comfortable building with AI tools as part of the process.

You’ll work directly on client engagements, taking a founder’s story to a full visual and messaging system, sometimes with a working prototype in the mix, adapting to each organization’s culture and stakes.

Qualifications

• Strong track record across at least one discipline and willingness to work broadly.
• Ability to move across design, writing, strategy, video and marketing.
• Experience taking client engagements from concept to prototype and full system.

Responsibilities

• Develop brand identities and campaign concepts for client engagements.
• Build AI-assisted creative tools and prototypes.
• Write and design in tandem—pitch narratives, internal communications, marketing content, social content, decks.

Skills

Creative versatility across roles

AI fluency in daily work

Client relationship management

Feedback and collaboration

Strategic storytelling

Tools

AI tools

Job description

Softway is a people-first consulting firm in the business of AI transformation. We empower organizations to achieve tangible business growth through AI Transformation & Change Management. Our creative team sits at the center of that: we build the identities, campaigns, and internal experiences that make a client's transformation feel real to the people living through it, and we increasingly build them alongside AI rather than around it.

THE ROLE

We're looking for a creative generalist who can move across design, writing, strategy, video, and marketing without waiting for a handoff, and who's genuinely comfortable building with AI tools as part of the process, not just aware of them. You'll work directly on client engagements, taking a brand or program from a founder's story to a full visual and messaging system, sometimes with a working prototype in the mix. The work varies week to week; the standard for it doesn't.

WHAT YOU'LL DO

• Develop brand identities and campaign concepts for client engagements — naming, visual systems, messaging, and merchandise.
• Build AI-assisted creative tools and prototypes — interactive experiences, campaign generators, decks that do more than sit still.
• Write and design in tandem — pitch narratives, internal communications, marketing content, social content, presentation design.
• Carry multiple client relationships at once, adapting tone and approach to each organization's culture and stakes.
• Represent the work publicly — at industry events, on social platforms, in front of clients and prospective collaborators.
• Build repeatable products and experiences that align with the goals of our organization and our clients.

WHAT WE'RE LOOKING FOR

Someone who's genuinely invested in the kind of work we do and the vision that we have, not just looking for the next role.

A strong point of view in one discipline, paired with a real willingness to work outside it. We're looking for range, not narrow specialization.

A track record of noticing what needs to happen and doing it, rather than waiting to be told, someone who treats a client engagement like their own to steward.

Someone actively building fluency with AI tools in their day-to-day work, and energized by that rather than resistant to it.

Comfort working without a fixed playbook, making calls with incomplete information, and adjusting in motion.

A collaborator who gives and takes direct feedback well, and who invests in relationships, with colleagues and clients, beyond the immediate deliverable.

Softway is an AI transformation and change management firm, home of Culture Plus and Love As A Strategy, with teams in Houston and Bangalore.