Creative Generalist (AI-Fluent)

Softway; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Softway in Bengaluru is seeking a Creative Generalist (AI-Fluent) to blend design, writing, strategy, video, and marketing with AI-enabled workflows on client engagements.

You will take brands from founder storytelling to visual and messaging systems, sometimes with working prototypes, and deliver across campaigns and experiences. The role rewards initiative, collaboration, and cross-disciplinary thinking.

Qualifications

• Experience building brand identities and campaigns for client engagements.
• Ability to work across design, writing, strategy, video and marketing with AI integration.
• Proactive, collaborative, and comfortable taking ownership of client work.

Responsibilities

• Develop brand identities and campaign concepts for client engagements — naming, visual systems, messaging, and merchandise.
• Build AI-assisted creative tools and prototypes — interactive experiences, campaign generators, decks.
• Write and design in tandem — pitch narratives, internal communications, marketing content, social content, presentations.
• Manage multiple client relationships, adapting tone and approach to each culture.
• Represent the work publicly at events, on social platforms, and with clients.
• Create repeatable products and experiences aligned with goals.

Skills

Brand identity

Campaign concepts

AI tools

Writing

Presentation design

Client management

Cross-disciplinary

Tools

AI tools

Prototype tools

Job description

Open Role

Creative Generalist (AI-Fluent)

Bangalore

Full-time Work from Office

About the role

At Softway, we help organizations move through AI transformation without losing the humans inside it. Our creative team sits right at the center of that: we build the identities, campaigns, and internal experiences that make a client's change feel real to the people actually living it — and increasingly, we build that work alongside AI, not around it. We're looking for a creative generalist who moves across design, writing, strategy, video, and marketing without waiting for a handoff — someone genuinely comfortable building with AI as part of the process, not just aware it exists. You'll work directly on client engagements, taking a brand or program from a founder's story to a full visual and messaging system, sometimes with a working prototype along the way. The work varies week to week. The standard for it doesn't..

What you'll do

• Develop brand identities and campaign concepts for client engagements — naming, visual systems, messaging, and merchandise.
• Build AI-assisted creative tools and prototypes — interactive experiences, campaign generators, decks that do more than sit still.
• Write and design in tandem — pitch narratives, internal communications, marketing content, social content, presentation design.
• Carry multiple client relationships at once, adapting tone and approach to each organization's culture and stakes.
• Represent the work publicly — at industry events, on social platforms, in front of clients and prospective collaborators.
• Build repeatable products and experiences that align with the goals of our organization and our clients.

What We're Looking For

Show us how you think — not just what you've made.

We're not hiring for a checklist. But the right person will read this and recognise themselves:

• Someone who's genuinely invested in the kind of work we do and the vision that we have, not just looking for the next role.
• A strong point of view in one discipline, paired with a real willingness to work outside it. We're looking for range, not narrow specialization.
• A track record of noticing what needs to happen and doing it, rather than waiting to be told, someone who treats a client engagement like their own to steward.
• Someone actively building fluency with AI tools in their day-to-day work, and energized by that rather than resistant to it.
• Comfort working without a fixed playbook, making calls with incomplete information, and adjusting in motion.
• A collaborator who gives and takes direct feedback well, and who invests in relationships, with colleagues and clients, beyond the immediate deliverable.

Want to learn more about Softway? Learn more

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