Brand & Content Designer

AbleCredit - GenAI Infra for BFSI; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

AbleCredit - GenAI Infra for BFSI is seeking a Brand & Content Designer who will shape how we present AI-first solutions to regulated clients. You will collaborate with the Head of Marketing to scale our visual language across decks, social assets, and campaigns.

This role demands fast, precise production, strong illustration and motion skills, and a disciplined eye for typography within a warm minimalist brand system. You will help own templates, kits, and web layouts to accelerate future work.

Qualifications

• AI-first practice with image, video and generative design tools.
• 3–5 years designing and producing marketing content, ideally at a startup.
• Strong Adobe suite proficiency (Illustrator, Photoshop, InDesign, Premiere/After Effects) and Figma.
• Real illustration ability within a coherent visual system.
• End-to-end video editing including motion graphics and sound.

Responsibilities

• Decks and sales collateral: client decks, proposals, one-pagers, vertical kits.
• Social and campaign creative: daily assets, visuals, landing pages, emails.
• Illustration: extend illustration system to new scenes and verticals.
• Video and motion: short product films, customer stories, social cuts.
• Shoot-to-edit where needed.
• AI-led production: use tools to compress production time and guide craft.
• Brand consistency: enforce the visual system across all outputs.
• Templates and kits: convert assets into reusable templates.
• Web and light layout: design pages in CMS or design tool with growth marketer.

Skills

AI tools

Illustration

Video editing

Adobe Illustrator

Adobe Photoshop

InDesign

Premiere Pro

After Effects

Figma

Brand design

Content design

Typography

Layout design

Presentation design

Campaign creative

Web design

Job description

About The Role

We are an AI-first company. We build AI for large, regulated businesses — software that reaches decisions at the point of contact, in the places work actually happens, away from a desk — and we run on AI internally too. Our market is expanding quickly and we are growing with it, which is the reason this role exists.

About The Role

We are an AI-first company. We build AI for large, regulated businesses — software that reaches decisions at the point of contact, in the places work actually happens, away from a desk — and we run on AI internally too. Our market is expanding quickly and we are growing with it, which is the reason this role exists. The Brand & Content Designer makes what this company shows the world. You work closely with the Head of Marketing, who sets the direction and owns the brand system and is hands‑on in production alongside you. You will be one of the first people in this function, with the range and the visibility that comes with that. The brief is broad and the pace is quick — several formats a week rather than one campaign a quarter — which is possible only because we work AI‑first. That is a hard requirement, not a preference: if an AI creative suite is not already part of how you design, edit and produce today, this is not the right role for you. Our design language is warm minimalism: no decoration, generous whitespace, typography doing the work.

WHAT YOU WILL DO?

• Decks and sales collateral. Client decks, proposals, one‑pagers and vertical kits, at the pace sales needs them, without the brand drifting.
• Social and campaign creative. Daily social assets, campaign visuals, account‑specific landing page design, event and email creative.
• Illustration. Extend our illustration system to new scenes and verticals — vector work in Illustrator, consistent with the existing set.
• Video and motion. Short product films, customer story edits, social cutdowns, motion graphics and versioning.
• Shoot‑to‑edit where needed.
• AI‑led production. Use image, video and generative design tools to compress production time — and know where they fail and hand work back to craft.
• Brand consistency. Apply the visual system across everything the company sends out, and catch off‑brand work before a customer does.
• Templates and kits. Turn every finished asset into a reusable template, so the next version takes an hour and anyone can produce it.
• Web and light layout. Design and lay out pages in our CMS or design tool, working with the growth marketer who builds and ships them.

EXPERIMENTAL WORK

• Generative film and motion at a volume a conventional team cannot reach.
• An illustration system extended by models trained on our own visual language.
• Interactive, explorable pages where the industry sends static one‑pagers, and creative built for a single named account in hours rather than weeks.

WHAT WE ARE LOOKING FOR?

• You already work AI‑first. Image, video and generative design tools are part of your daily practice today — not something you have read about or mean to try. Show us what you have made with them, and tell us where they failed you.
• 3–5 years designing and producing marketing content, ideally at a startup or small in‑house team where you made everything yourself.
• Strong across the Adobe toolset — Illustrator especially, plus Photoshop, InDesign and Premiere or After Effects. Figma for layout.
• Real illustration ability — not stock, not clipart. You can draw within an existing visual system and keep it coherent.
• Video editing done end to end, including motion graphics and sound. A reel matters more than a résumé here.
• Typographic discipline — our language is minimal, so spacing, hierarchy and restraint are the craft.
• Fast, organised and comfortable with volume — multiple briefs a week, versioned properly, delivered on time.
• You take direction well and improve on it. The brand system is owned by the Head of Marketing; the making sits with you.

BONUS POINTS

• You already build and ship what you design — no‑code site builders, AI‑assisted web tools, HTML and CSS
• B2B or enterprise design experience
• Presentation design at speed
• 3D or generative visual work
• Copywriting instincts for headlines and captions.

WHERE THIS GOES?

You are early. The templates, illustration system and production methods you build now become what the next designers work from, and the brief widens as fast as you can take it on — toward owning the brand system, or toward leading content production. You will also learn to build and ship what you design.

Skills:- Visual Designing, Brand Design, Content Design, Graphic Designing, Illustration, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Premiere Pro, Adobe After Effects, Figma, Presentation / Deck Design, Sales Collateral Design, Social Media Creative, Campaign Creative, Landing Page, Web design, Video Editing, Motion graphics, Sound / Audio Editing, Typography, Visual Hierarchy, Brand Guidelines, Design Systems, Visual Systems, Templates, Creative Versioning and High-Volume Production