AI Creative Director

Urban Company; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Urban Company is seeking an AI Creative Director to elevate AI-native creative output across campaigns and platforms. The role is highly visible and requires deep hands-on AI expertise—from concept to finished films and performance assets.

You will lead cross-functional teams at the intersection of creative, brand and GTM, translating growth goals into fast, high-quality creative output while maintaining craft and guidance across sprints and calendars.

Qualifications

• A body of AI-native work spanning multiple formats (film, static, motion, UGC).
• Hands-on experience with gen-AI creative tooling and system building.
• 6–10 years in creative production, content or growth creative.

Responsibilities

• Create end-to-end campaigns across performance and brand.
• Scale AI-enabled production pipelines to ship high volumes of on-brand creatives.
• Turn insights into hooks and formats for Reels, Shorts, carousels and UGC.
• Lead cross-functional collaboration with marketing and GTM teams.
• Organise sprints and calendars, driving timelines across workstreams.
• Define craft expectations and maintain speed with quality.

Skills

AI portfolio

Gen-AI tooling

Creative production

Cross-functional leadership

Ownership

Tools

Gen-AI tools

Job description

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choice. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind:

Customer love: Build a platform that offers truly delightful and differentiated services

Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood

Technology first: Bring innovation and technology to an age-old industry.

About the Role

We're hiring an AI Creative Director to significantly raise the bar on the quality of our creative visual output. This is a critical, high-visibility role for an all-rounder with deep, hands-on AI expertise: someone already producing AI-native work end to end, from concept to finished films.

You, with the team, will create full campaigns spanning the entire funnel: performance marketing through brand advertising while leading creative operations day to day. The role is deeply multi-stakeholder: you'll sit at the intersection of creative, brand and GTM teams, translating growth goals into creative output that ships fast without compromising craft.

What You'll Do

• Create full campaigns, end to end. Own AI-native creative production across the funnel: high-volume performance assets through to world class brand films, from concept and scripting to generation, edit, adaptations and delivery.
• Evolve & scale AI-enabled production pipelines. Refine existing AI systems to ship high volumes of on-brand creatives at speed, across various formats.
• Craft platform-native creative. Turn consumer and performance insights into hooks, openings and formats tailored to Reels, Shorts, carousels and UGC.
• Lead cross-functionally. Partner with category marketing, external creative agencies and GTM teams, running creative sprints and calendars to hit growth targets.
• Run creative operations day to day: Organise sprints, manage calendars, set timelines and drive them independently across multiple workstreams.
• Raise the bar: Institute tight feedback loops, creative evaluation and define what world class looks like: pushing for craft, accuracy and consistency at speed.

What We're Looking For

• An AI portfolio with demonstrably good taste (critical): A body of AI-native work spanning multiple formats, film, static, motion, UGC-style, that shows both technical fluency and a genuinely high creative bar. This is the single most important requirement for the role.
• Deep AI production chops. Hands-on experience with gen-AI creative tooling and system building, to reliably ship many on-brand/high quality work.
• All-rounder range. Comfortable across the full spectrum: direct-response performance creative, in-app content through to brand storytelling: with 6–10 years in creative production, content or growth creative.
• Taste + bar-raising mindset. Demonstrably high standards for execution craft; pushes for clarity, accuracy and consistency without slowing things down.
• Bias for action & ownership. Operates well in ambiguity with high ownership: organising sprints and calendars, setting timelines and working towards them independently.
• Clear communicator. Writes sharp briefs, gives actionable feedback, and partners tightly with media, creative and category teams.

What You Can Expect

• A fast-paced, high-growth environment with a bias-for-action culture.
• Real ownership, autonomy and meaningful impact: high-visibility user acquisition and brand campaigns at scale.
• AI acceleration: access to best-in-class gen-AI tools to cut time-to-first-variant and scale asset volumes.
• A bar-raising craft culture: enablement to do your best work.