SB- 1487 - Brand Strategist

Keka Technologies Private Limited; India; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Softobiz in India seeks a Principal Brand Strategist to own the brand foundation, messaging, and employer branding. You will shape how we tell our story across campaigns, pages, and social channels—from positioning to narrative architecture.

You'll drive an AI-native workflow with tangible outputs, translate complex offerings into human language, and ensure a consistent voice on LinkedIn, Instagram, and Glassdoor. This is a hands-on, builder role, reporting to leadership.

Qualifications

• Track record building and evolving B2B or tech brands.
• Employer-branding experience shaping how a company shows up to talent.
• Strong messaging instincts turning complex offerings into clear language.
• Social-native judgement for organic attention on LinkedIn and Instagram.
• Experience with AI-native workflows and shipping outputs.

Responsibilities

• Own brand foundation—positioning, narrative, and message architecture for campaigns and pages.
• Define and guard how we talk about our products—sharp, outcome-led, enterprise-grade, consistent.
• Build employer brand with careers stories and culture content for LinkedIn and Glassdoor.
• Own organic social strategy and voice across LinkedIn and Instagram, collaborating with content and design.
• Maintain coherence of the visual and verbal brand system across produced work.

Job description

This is a 10X role. You run AI across the whole workflow — research, positioning drafts, message testing,

social, asset briefs — and ship at a pace manual work can't reach. In your interview you'll walk us through

your AI stack and show work you've produced with it. This is a builder's role, not a director's — people who

only brief and review aren't a fit.

What you bring

Principal Brand Strategist

Location: India (HQ) · Reports to: Leadership · Experience: Up to 8 years

Brand foundation: Own the Softobiz brand — positioning, narrative, and the message architecture every

campaign and page ladders up to.

Brand messaging: Define and guard how we talk about what we do — sharp, outcome-led, enterprisegrade, and consistent everywhere.

Employer brand: Build how Softobiz shows up as a place to work — careers story, culture content, and

presence on LinkedIn and Glassdoor — to power our in-house hiring.

Social presence: Own the brand's organic social strategy and voice across LinkedIn and Instagram,

partnering with content and design on what ships.

System stewardship: Keep the visual and verbal brand system coherent across everything the Principal

Designer and Principal Content Strategist produce.

A track record building and evolving brands for B2B or tech, ideally into AU/US markets.

Real employer-branding experience — you've shaped how a company shows up to talent.

Strong messaging instincts — you turn complex offerings into sharp, human language.

Social-native judgment — you know what earns attention organically on LinkedIn and Instagram.

Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.

Hands-on and self-sufficient — you build the work, not just direct it.