AI Generalist

The Content Lab; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Content Lab in Mumbai seeks an AI Generalist who blends creative vision with cutting-edge AI tools to craft ads and reels. You will ideate, script, and produce visuals, then stitch them into compelling narratives that spark engagement across digital platforms.

Bring 2–3 years of creative thinking experience, a strong copywriting instinct, and fluency with tools like ChatGPT, Midjourney, and Runway ML. You’ll collaborate with strategy and production teams to push the boundaries of content at

Qualifications

• 2–3 years in creative thinking or content studio/agency experience.
• Proven ability to write short-form hooks, captions, and scripts.

Responsibilities

• Ideate and script short-form video concepts (ads/reels) rooted in culture.
• Use AI tools to mock concepts, generate visuals, and animate scenes.
• Execute full creative journeys from hook to final stitched piece.
• Collaborate with creative, strategy, and servicing teams on tone and brand identity.
• Test new AI tools to improve quality and speed.

Skills

Creative thinking

Copywriting

Short-form scripts

Visual storytelling

AI literacy

Fast delivery

Idea to execution

Tools

ChatGPT

Grok

Kling

Veo 3

Midjourney

Runway ML

Job description

We’re looking for a creatively charged AI Generalist who lives at the intersection of ideas, creation, and cutting-edge tools. This is not a plug-and-play role — we need someone who can conceptualize sharp, engaging content (especially for ads and reels), and then bring those ideas to life using AI tools, across both scripting and visual storytelling. You’ll play a key role in shaping how brands show up on digital platforms — thinking like a Creative Head but executing like a Creative Producer, with AI as your toolkit. If you can think in punchy hooks, scroll-stopping visuals, and love experimenting with what’s next in content creation — we’d love to meet you.

What You’ll Do:

• Ideate and script short-form video concepts (ad films, reels, branded content) that are creative, bold, memorable, and rooted in cultural insight.
• Use AI tools to mock up concepts, generate visuals, and animate scenes.
• Execute full creative journeys: from writing the hook to generating frames/videos to stitching it all into a final piece.
• Collaborate closely with creative, strategy, and servicing teams to align on tone, objectives, and brand identity.
• Continuously test new AI tools and techniques to improve output quality, reduce turnaround time, and enhance storytelling.

What We’re Looking For

• 2-3 years of experience in creative thinking and dabbling with various AI tools — preferably in an agency or content studio.
• Proven ability to write short-form copy (hooks, captions, scripts) that cuts through.
• A portfolio or sample bank of reels/ads that showcases both your creative ideas and execution skills.
• Experience using AI tools as part of your workflow — from ideation to execution.
• Ability to work fast without compromising on creative quality.
• A strong sense of visual and narrative storytelling for digital formats.
• Self-starter, early adopter, and curious explorer of new creative technologies.
• Up-to-date with all Gen AI trends in short-form content, platforms and viral formats.
• Expertise with AI Tools: ChatGPT, Grok, Kling, Veo 3, Midjourney, Runway ML, etc.