Creative/ Scripting Executive

Marico; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Marico in Mumbai is seeking a dynamic content lead to convert brand briefs into influencer-ready scripts and co-develop scripts with influencers to ensure authenticity and relatability.

You will lead the creation of disruptive, platform-native content ideas and formats, write hooks and narratives for short-form content, and build scalable storytelling frameworks across influencer ecosystems.

Qualifications

• Graduate in Mass Communication, Advertising, or related fields.
• 24 years of experience in creative writing, content ideation, or digital-first campaigns.
• Strong portfolio of innovative content ideas across social/influencer platforms.

Responsibilities

• Convert brand briefs into influencer-ready scripts.
• Lead the creation of disruptive, platform-native content ideas and formats.
• Write compelling hooks, narratives, and scripts optimized for short-form platforms.
• Build repeatable storytelling frameworks that can scale across influencer ecosystems.
• Identify and translate social trends, memes, and cultural moments into brand-relevant content.
• Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance.
• Partner with brand teams, agencies, and influencers in idea jams and workshops.
• Provide creative leadership in script reviews while ensuring influencer authenticity.
• Maintain brand voice and tonality across all influencer and digital content.
• Ensure creative ideas comply with regulatory norms and brand guardrails.
• Maintain rapid churn of script drafts, revisions, and approvals.
• Provide creative guidance during content shoots with influencers.
• Partner with agencies to ensure content execution stays true to creative intent.
• Ensure content is brand-safe, compliant, and aligned with category guidelines.
• Maintain quality consistency across multiple influencers and content formats.
• Act as a creative bridge between influencers, agencies, and brand teams.

Skills

Creative writing

Content ideation

Digital-first campaigns

Influencer collaborations

Education

Bachelor's degree in Mass Communication/Advertising or related field

Job description

Role & responsibilities

• Convert brand briefs and creative ideas into influencer-ready scripts When needed, co-develop scripts with influencers to ensure authenticity and relatability
• Lead the creation of disruptive, platform-native content ideas and formats
• Write compelling hooks, narratives, and scripts optimized for short-form platforms
• Build repeatable storytelling frameworks that can scale across influencer ecosystems
• Identify and translate social trends, memes, and cultural moments into brand-relevant content
• Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance
• Partner with brand teams, agencies, and influencers in idea jams and workshops
• Provide creative leadership in script reviews while ensuring influencer authenticity
• Maintain brand voice and tonality across all influencer and digital content
• Ensure creative ideas comply with regulatory norms and brand guardrails
• Maintain rapid churn of script drafts, revisions, and approvals
• Provide creative guidance during content shoots with influencers
• Partner with agencies to ensure content execution stays true to creative intent
• Ensure content is brand-safe, compliant, and aligned with category guidelines
• Maintain quality consistency across multiple influencers and content formats
• Act as a creative bridge between influencers, agencies, and brand teams

Preferred candidate profile

• Graduate in Mass Communication, Advertising, or related fields
• 24 years of experience in creative writing, content ideation, or digital-first campaigns in agencies, content studios, or brand teams
• Strong portfolio of innovative content ideas across social/influencer platforms