Creative Director, International Marketing

Meta; Mumbai; On-site; INR 3,000,000 - 8,000,000; Full time

Job summary

Meta is seeking a Creative Director for International Marketing to lead brand expressions across mobile, product, film, interactive, and more. You will translate complex technology topics into clear, human-centered narratives and present ideas to build consensus within cross-functional teams.

You will work autonomously on multiple projects, guiding art direction, copywriting and design, and collaborating with engineers, insights, marketing, strategists and product managers to advance brand

Qualifications

• 10+ years of experience in a mix of agency and in-house creative departments, demonstrated by a portfolio that highlights high-quality creative thinking and work.

Responsibilities

• Develop and lead conceptual brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential etc.
• Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product
• Communicate complicated technology topics in clear, concise ways to a non-technical audience
• Present ideas in a clear and focused way that builds consensus within the team
• Work collaboratively within a cross-functional team environment with copywriters, engineers, insights, marketing, strategists and product managers
• Work autonomously, with little direction, multitasking across multiple projects
• Create original creative work that advances brand strategy and engages target audiences
• Translate complex strategic approaches into easily accessible creative concepts

Skills

Creative leadership

Art direction

Brand strategy

Cross-functional collaboration

Team leadership

Strategy storytelling

English proficiency

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Cinema 4D

AI tools integration

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing highly skilled talent with a focus on community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and compelling creative narrative for work that reaches an audience across the globe due to the scale of our products.We’re looking for a creative problem solver who is passionate about telling stories and bringing them to life with art direction and design that makes the technical feel human and authentic.Creative Director, International Marketing Responsibilities:Develop and lead conceptual brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential etcUnderstand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a productCommunicate complicated technology topics in clear, concise ways to a non-technical audiencePresent ideas in a clear and focused way that builds consensus within the teamWork collaboratively within a cross-functional team environment with copywriters, engineers, insights, marketing, strategists and product managersWork autonomously, with little direction, multitasking across multiple projectsCreate original creative work that advances brand strategy and engages target audiencesTranslate complex strategic approaches into easily accessible creative conceptsMinimum Qualifications:10+ years of experience in a mix of agency and in-house creative departments, demonstrated by a portfolio that highlights high-quality creative thinking and workProven experience operating effectively in complex, matrixed organizations and adapting to shifting prioritiesPortfolio showcasing breakthrough, award-worthy creative workDemonstrated track record of developing conceptual ideas and insight-led integrated campaigns that drive business resultsExperience working with cross-functional partners in marketing and strategy organizations, as well as direct oversight of external partners such as agencies and freelancersExperience leading teams and influencing stakeholders to achieve goalsPreferred Qualifications:Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etcDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Knowledge of localisation of campaignsDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies20+ years of experience at agency/in-house concepting and art directing ideas for brand and productExperience using AI for output and applying AI to the creative processExperience in pursuing and developing work using emerging technologiesAward-winning workExtensive experience working on international campaigns across multiple marketsFluency in English, Hindi, and other local languages to support international marketing campaigns across key markets in the regionHaving worked in high fashion, luxury, travel and global brands with a portfolio that shows high craft will be preferredAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.