Creative Director, International Marketing

Meta; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Meta is seeking a seasoned Creative Director for International Marketing in Bengaluru. You will lead conceptual brand expressions across mobile, product, film, interactive, and events while translating complex technology into human, engaging narratives.

The role requires 10+ years in agency or in-house creative environments, a track record of breakthrough work, and strong cross-functional collaboration with marketing, strategy, and product teams. Fluency in multiple markets is valued.

Qualifications

• 10+ years of experience in mix of agency and in-house creative departments.
• Proven ability to lead conceptual ideas and integrated campaigns.
• Experience working with cross-functional partners in marketing, strategy and product teams.

Responsibilities

• Develop and lead conceptual brand expressions across mediums including mobile, product, film, interactive and events.
• Translate complex tech topics into clear, accessible creative concepts for a broad audience.
• Present ideas clearly to build team consensus and secure alignment.
• Collaborate with copywriters, engineers, insights, marketing, strategists and product managers.
• Create original work that advances brand strategy and engages target audiences.
• Manage multiple projects autonomously with minimal direction.
• Supervise and mentor teams to deliver high-quality, award-worthy work.
• Drive AI-enabled improvements to creative workflows and outputs.

Skills

Creative direction

Art direction

Brand storytelling

Cross-functional collaboration

Digital advertising

AI in creative workflows

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing highly skilled talent with a focus on community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and compelling creative narrative for work that reaches an audience across the globe due to the scale of our products. We’re looking for a creative problem solver who is passionate about telling stories and bringing them to life with art direction and design that makes the technical feel human and authentic.

Creative Director, International Marketing Responsibilities:

• Develop and lead conceptual brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential etc
• Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product
• Communicate complicated technology topics in clear, concise ways to a non-technical audience
• Present ideas in a clear and focused way that builds consensus within the team
• Work collaboratively within a cross-functional team environment with copywriters, engineers, insights, marketing, strategists and product managers
• Work autonomously, with little direction, multitasking across multiple projects
• Create original creative work that advances brand strategy and engages target audiences
• Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications:

• 10+ years of experience in a mix of agency and in-house creative departments, demonstrated by a portfolio that highlights high-quality creative thinking and work
• Proven experience operating effectively in complex, matrixed organizations and adapting to shifting priorities
• Portfolio showcasing breakthrough, award-worthy creative work
• Demonstrated track record of developing conceptual ideas and insight-led integrated campaigns that drive business results
• Experience working with cross-functional partners in marketing and strategy organizations, as well as direct oversight of external partners such as agencies and freelancers
• Experience leading teams and influencing stakeholders to achieve goals

Preferred Qualifications:

• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Knowledge of localisation of campaigns
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• 20+ years of experience at agency/in-house concepting and art directing ideas for brand and product
• Experience using AI for output and applying AI to the creative process
• Experience in pursuing and developing work using emerging technologies
• Award-winning work
• Extensive experience working on international campaigns across multiple markets
• Fluency in English, Hindi, and other local languages to support international marketing campaigns across key markets in the region
• Having worked in high fashion, luxury, travel and global brands with a portfolio that shows high craft will be preferred

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.