Creative Director

Next Step HR; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Next Step HR is seeking an experienced Creative Director to lead the creative vision for a digital-first media company in Mumbai. The role demands a background in content strategy and creative development, focusing on impactful campaigns.

The ideal candidate will have 5–8+ years of experience, a strong grasp of internet culture, and the ability to mentor creative teams, paving the way for original content and branded entertainment initiatives.

Qualifications

• 5–8+ years of experience in creative leadership or content strategy.
• Proven experience leading successful content campaigns and original formats.
• Excellent storytelling and presentation skills.

Responsibilities

• Lead the creative strategy and vision for original and branded content.
• Conceptualize innovative content formats and audience-first entertainment.
• Mentor and manage creative teams, including writers and producers.

Skills

Creative leadership

Content strategy

Branded content

Digital media

Audience engagement

Job description

Next Step HR is hiring for a leading digital-first media, content, and entertainment company that operates at the intersection of creator culture, branded content, original IPs, live experiences, and youth-focused storytelling.

We are seeking an experienced Creative Director to lead the creative vision across original content, branded campaigns, creator-led initiatives, social media content, and digital entertainment IPs. This is a high-impact leadership role for someone who understands internet culture, audience behavior, brand storytelling, and how to create content that resonates across platforms.

The ideal candidate will have a strong background in content strategy, creative development, branded entertainment, digital media, or advertising, with the ability to transform ideas into compelling content franchises and commercially successful campaign.

Key Responsibilities

• ties
  Lead the creative strategy and vision for original content, branded content, and digital
• IPs.Conceptualize and develop innovative content formats, shows, and audience-first entertainment proper
• ties.Partner with brand, sales, strategy, talent, and production teams to create impactful campaigns and integrated content sol
• ions.Oversee creative development from ideation to execution, ensuring high-quality storytelling and production stand
• aracters.Partner with brand, sales, strategy, talent, and production teams to create impactful campaigns and integrated content sol
• ators.Identify emerging content trends, creator opportunities, and audience insights to inform creative direc
• ions.Mentor and manage writers, producers, designers, editors, and other creative team mem
• bers.Develop pitch presentations, campaign concepts, and content strategies for leading brands and part
• ners.Drive innovation across social media, YouTube, creator-led content, and digital entertainment platf

Qualifications

• ations5–8+ years of experience in creative leadership, content strategy, branded content, advertising, media, entertainment, or digital publishing.
• Proven experience leading successful content campaigns, original content formats, or branded entertainment projects.
• Strong understanding of creator ecosystems, social media trends, and audience engagement strategies.
• Demonstrated ability to manage cross-functional teams and multiple projects simultaneously.
• Excellent storytelling, presentation, communication, and conceptual thinking skills.
• Experience working with creators, influencers, production houses, agencies, or media organizations is highly preferred.

What We're Looking For

• ing For A culturally aware creative thinker who understands what audiences consume and share.
• Someone who can balance creativity with commercial objectives and brand requirements.
• A leader who can inspire teams, challenge conventional thinking, and build scalable content ideas.
• A strong collaborator with the ability to work across creative, business, and production functions.

package.Opportunity to work on high-visibility content, creator-led initiatives, and original IP dev elopment.Fast-paced, entrepreneurial, and highly creative work env ironment.Significant growth opportunities within a rapidly expanding media and entertainment e