Creative Copywriter - Campaigns & Social (B2B)

All In Motion; Mumbai; Presencial; INR 900 000 - 1 500 000; Tempo integral

Resumo da oferta

All In Motion is a global B2B creative agency seeking a seasoned writer and concept creator in Mumbai. You will craft enterprise-brand campaigns, write short and long-form copy, and ensure consistency across formats.

You will also collaborate with art directors and researchers to ground ideas in solid insights and deliver compelling content across LinkedIn, Instagram, and YouTube. This role suits a polished storyteller with a sharp, adaptable voice.

Qualificações

• You're an ideas person first with campaigns you helped create and copy you wrote.
• You understand social campaigns that engage audiences and can spot trends worth chasing.
• You have your own voice and can adapt to any brand, from playful to boardroom.
• You're comfortable with short headlines and long-form whitepapers.
• You pitch ideas confidently and can distinguish good ideas from loud ones.

Responsabilidades

• Come up with campaign concepts, platforms and taglines for enterprise brands and present them with conviction.
• Create social-first ideas and formats for LinkedIn, Instagram and YouTube with hooks and carousels.
• Write short form: headlines, taglines, social posts, ad copy, scripts and voiceovers.
• Write long form: blogs, articles, whitepapers, e-books and reports.
• Keep campaigns sounding like one idea across formats and markets.
• Collaborate with art directors, designers and animators from the first sketch.
• Research through reports and expert interviews to ground the insight.
• Use modern creative tools to explore routes and move quickly; ideas are yours.

Conhecimentos

Campaign concepting

Social campaigns

Copywriting

Long-form writing

Collaboration

Research skills

Tools proficiency

Descrição da oferta de emprego

Experience: 3–6 years ·

Wanted: a painter who wears a suit. Wildly creative, and polished enough for the world's biggest boardrooms.

About All In Motion

All In Motion is a global B2B creative agency, working with enterprise brands since 2010. We help some of the world's biggest technology, consulting and industrial companies, including Capgemini, Schneider Electric, Genpact, TCS, Infosys and Google Cloud, turn complex stories into creative that moves buyers.

Our work covers brand narrative, integrated campaigns, digital experiences and large-scale creative production. Every project runs through our CORE™ framework, which keeps delivery on track and leaves room for big ideas. We think good B2B work should still make a person feel something.

What you'll do

• Come up with campaign concepts, platforms and taglines for enterprise brands, and present them with conviction.
• Create social-first ideas, series and formats for LinkedIn, Instagram and YouTube. Hooks, carousels, short-form video, the occasional meme when the brand can carry it, and stunts people share.
• Write short form: headlines, taglines, social posts, ad copy, scripts and voiceovers.
• Write long form: blogs, articles, whitepapers, e-books, reports and thought-leadership pieces.
• Keep everything in a campaign sounding like one idea, across formats, markets and months.
• Work with art directors, designers and animators from the first sketch, so ideas are built visually from the start.
• Dig through research, reports and expert interviews to find the insight a campaign can stand on. The technical detail is there to support the story.
• Use modern creative and productivity tools to explore more routes and move quickly. The ideas and the final words are yours.

Who you are

• You're an ideas person first. Your portfolio has campaigns you helped come up with, as well as copy you wrote.
• You get social. You've made social campaigns that people actually engaged with, and you can tell which trends are worth joining.
• You have your own voice and a good ear, and you can adapt to any brand, from playful to boardroom.
• You're as comfortable with a six-word headline as with a 3,000-word whitepaper.
• You'll pitch the idea that makes the room a little nervous, and you can tell a good idea from a loud one.

The suit

• You communicate clearly with senior marketing teams and can present and defend your work.
• You meet deadlines. Enterprise clients rely on it, and so do we.
• You have 3–6 years in an agency or brand team, including some B2B work. You don't need to be a tech expert, but you pick up a new industry or product quickly.
• You follow brand guidelines, check your facts and only ship work you can stand behind.
• You use modern creative tools to work faster, and you know when to put them down and think for yourself.
• You like working with designers, take feedback well and give it honestly.
• Your written and spoken English is excellent.

Nice to have

• Campaign work that won awards, made a shortlist or got results you can point to.
• Concepting and scripting for brand films, animated explainers or events.
• Experience with IT services, consulting, SaaS, sustainability or financial services clients.
• Some understanding of how B2B buyers make decisions.
• Something you make outside work: a newsletter, a podcast, short films, poetry, a meme page.