Senior Content Writer-B2B

All In Motion; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

All In Motion in Mumbai seeks a Senior Content Writer who owns the words behind our clients' enterprise campaigns, turning complex subjects into clear, credible content for business buyers across video, long-form and social.

You will translate briefs into content plans and scripts, produce thought leadership and case studies, plan social media content, adapt voice per client, and lead brainstorms while meeting deadlines and client goals.

Qualifications

• Proven experience as a Content Writer or Copywriter in B2B.
• Portfolio of video scripts, articles and social posts.
• Excellent writing and editing skills in English with adaptable tone.
• Strong research skills and fact verification.
• Experience with SEO optimization and YouTube content creation.

Responsibilities

• Turn client briefs into content plans and copy that serve business goals and buying journey stages.
• Write scripts for corporate videos, brand films, ads and explainers.
• Produce thought leadership, whitepapers, case studies and blogs with accuracy.
• Plan and write social media and YouTube content with designers and producers.
• Apply client brand voice and guidelines; ensure delivery alignment.
• Lead brainstorms independently and bring strategic as well as creative ideas.
• Incorporate client feedback through timely revisions.
• Track content performance and use insights to sharpen next pieces.

Skills

B2B content writing

Copywriting

SEO basics

Editing

Research

Education

No specific degree

Tools

SEO tools

CMS (WordPress)

YouTube strategy

Job description

About All In Motion

All In Motion is a global B2B creative agency. We partner with enterprise organisations to turn complex brand challenges into creative assets that support growth.

The role

As Senior Content Writer, you own the words behind our clients' enterprise campaigns, from first brief to published asset. You turn complex subjects into clear, credible content for business buyers, in each client's voice, across video, long-form and social.

Success means content that is accurate, on-brand, on time and tied to the client's commercial goal.

What you will do

• Turn client briefs into content plans and copy that serve the client's business goal, audience and stage of the buying journey.
• Write scripts for corporate videos, brand films, advertisements and explainers that deliver the client's message within agreed deadlines.
• Produce thought leadership, whitepapers, technical documents, case studies and blogs that are accurate and meet industry standards, interviewing subject-matter experts to get the detail right.
• Plan and write content for social media and YouTube campaigns, working with designers, editors and producers to publish on the right platforms.
• Apply each client's brand voice and guidelines, and check every asset against them before delivery.
• Lead brainstorming sessions independently and bring ideas that are strategic as well as creative.
• Handle client feedback through clear, timely revisions.
• Track how content performs, whether in engagement, leads or search ranking, and use it to sharpen the next piece.

What you bring

• Proven experience as a Content Writer, Copywriter or in a similar role in the B2B sector, ideally in technology, financial services or professional services.
• A portfolio of video scripts, published articles and social media posts, plus long-form work such as whitepapers or case studies.
• Excellent writing and editing skills in English, and the ability to adapt tone to each client and audience.
• Strong research skills across multiple sources, and the discipline to verify every claim.
• Working knowledge of SEO keyword optimisation and ranking, and experience in YouTube strategy and content creation.
• The confidence to lead brainstorms, manage several projects at once and meet deadlines.
• Ease working with clients and stakeholders across time zones.

Qualifications and experience

• Education: No specific degree required. We hire on the strength of your writing and portfolio, and welcome backgrounds in journalism, mass media, marketing, literature and other fields.
• Experience: 5 or more years in B2B content, media or a related field.
• Location: Mumbai, India.