Junior Creative Writer

Zocket; Chennai District; On-site; INR 400,000 - 700,000; Full time

Job summary

Zocket is seeking a highly creative, detail-oriented writer to own content and communication for campaigns, ads, and social media across multiple brands. You’ll craft scroll-stopping hooks and high-converting scripts, translate visuals into written prompts for AI workflows, and collaborate with design teams to shape online communication.

Ideal candidates have 1–3 years in creative writing, copywriting, or content marketing, with a strong grasp of advertising psychology and platform-specific

Qualifications

• 1–3 years of experience in creative writing, copywriting, or script/content writing.
• Strong understanding of advertising communication and conversion-focused writing.
• Ability to write engaging hooks and narratives for multiple formats.
• Comfort writing for AI-assisted workflows and varied platforms.

Responsibilities

• Write ad scripts, social media copy, and campaign communications across formats.
• Create content for short-form videos, social campaigns, long-form videos, and brand storytelling.
• Translate concepts into clear prompts and scene descriptions for AI workflows.
• Adapt messaging to platform-specific styles across Meta, Instagram, Google, YouTube, etc.
• Develop multiple angles tailored to target audiences and stages of the funnel.
• Research trends, competitors, and ad formats to drive performance.
• Collaborate with design teams on visual storytelling and direction.
• Engage with clients to understand feedback and iterate quickly.

Skills

Creative writing

Copywriting

Advertising

AI content generation tools

Tools

AI content generation tools

Job description

At Zocket, we work with some of the most exciting brands across FMCG, beauty, fashion,retail, electronics, BFSI, home improvement, ecommerce, and more - creating high-performing content built for today’s digital-first audiences.

We’re looking for highly creative, detail-oriented writers who understand that greatadvertising is both an art and a science!

If you love storytelling, advertising psychology, social media trends, and creating content thatdrives engagement and conversions - this role is for you.

Role Overview

You will work closely with multiple brands, owning their content and communication needsacross campaigns, ads, and social media. From writing scroll-stopping hooks and high-converting ad scripts to conceptualizing visualsand collaborating with design teams, you’ll play a key role in shaping how brandscommunicate online. This is a fast-paced, high-ownership role where you’ll manage multiple brands and createcontent across formats, audiences, and platforms.

What You’ll Do

• Write compelling ad scripts, social media copy, UGC concepts, and campaigncommunication across formats.
• Create content for 15-30 second ads, short-form videos, social campaigns, long-formvideos, and brand storytelling pieces.
• Translate visual ideas into clear written prompts and scene descriptions, especiallyfor AI-generated video workflows.
• Understand platform-specific communication styles across Meta, Instagram, Google,Snapchat, YouTube, etc.
• Develop multiple creative angles and concepts tailored to different target audiencesand intent stages.
• Research competitors, trends, audience behavior, and winning ad formats to createhigh-performing content.
• Collaborate closely with design teams to execute visual storytelling and creativedirection.
• Work directly with CSMs and clients to understand feedback, iterate quickly, andensure client satisfaction.
• Manage content requirements for multiple brands simultaneously with speed andprecision.
• Stay updated with social media trends, internet culture, and what leading brands aredoing in the digital space.
• Ensure all communication is polished, error-free, and aligned with brand tonality.

What We’re Looking For

• 1-3 years of experience in creative writing, copywriting, advertising, contentmarketing, or script writing.
• Strong understanding of advertising communication and conversion-focused writing.
• Ability to write engaging hooks, compelling narratives, and performance-drivencontent.
• Ability to think visually and collaborate effectively with designers and creative teams.
• Excellent command over grammar, spelling, and attention to detail.
• Familiarity working with AI creative & content generation tools is a must.
• Strong understanding of audience psychology and how content performs acrossplatforms.
• Comfort working in a fast-paced environment with multiple brands.
• High ownership mindset and ability to independently manage projects end-to-end.
• Strong communication and presentation skills for client-facing interactions.
• Deep interest in social media trends, advertising, pop culture, and digital contentformats.

Success in This Role

• High-quality, high-performing creative output across brands.
• Strong client satisfaction and smooth communication across teams.
• Fast turnaround time without compromising quality.
• Creative concepts that drive engagement, conversions, and campaign performance.
• Ability to consistently generate fresh ideas and content angles.

Why Join Us?

• Work on exciting brands across multiple industries
• Build cutting-edge AI-first advertising creatives
• High ownership and massive creative exposure from day one
• Fast-paced, high-learning environment
• Collaborate with a highly creative and ambitious team
• Opportunity to shape campaigns seen by millions online