Creative Content Manager

POPclub Vision Tech Pvt. Ltd.; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

POPclub Vision Tech Pvt. Ltd. in Bengaluru is looking for a creative content manager to lead campaigns, influencer collaborations, and brand activations. The role focuses on creating engaging content for a Gen Z audience and leveraging AI tools within production workflows.

With a keen understanding of performance marketing, you'll manage end-to-end content strategies, ensuring alignment with brand objectives. This is a unique opportunity to shape the content landscape in an emerging fintech company.

Qualifications

• 3–5 years of experience in creative content, brand marketing, or content production.
• Strong portfolio spanning social-first content and performance ad creatives.
• Proven ability to manage influencer campaigns and agency/vendor relationships.

Responsibilities

• Ideate and execute campaigns and content strategies.
• Create high-volume ad creatives for performance marketing.
• Run influencer collaborations and manage agencies.

Skills

Content end-to-end management

Production skills

Stakeholder management

Use of AI tools

Gen Z marketing intuition

Tools

AI-powered creative tools

Video/audio production tools

Job description

ABOUT POP

We're POP, a new-age fintech company making payments fun, rewarding, and worth it. With POP UPI, you earn POPcoins on every payment — real rewards redeemable across multiple brands on POPshop, our curated D2C marketplace spanning fashion, beauty, food, and electronics. Founded in Bengaluru in 2023, backed by Razorpay and partnered with YES Bank, we're building India's most rewarding payment experience.

The core loop we're building: Pay on POP → Earn POPcoins → Discover something you love on Shop → Redeem → Come back. Every payment should give something back. That's the POP way.

WHY THIS ROLE MATTERS

Most payment apps stop at the transaction. POP doesn't. Every payment earns POPcoins — and those coins only become real when a user finds something they actually want. Brand awareness, engagement, and the emotional pull of POP as a daily habit is built by this role.

We're building content for a Gen Z-first audience — social-first, identity-driven, and fast-moving. The creative output of this role is what makes POP feel alive between payments. If you've spent your career building brands through content rather than just campaigns, read on.

WHAT YOU'LL OWN

Ideate and execute IPs, campaign launches, BAU content, and social-first campaigns across POP UPI, Credit Cards, and POPshop. Build content strategies that are aligned with brand objectives and business outcomes — not just filling a calendar.

Growth & Performance Marketing

Create high-volume ad creatives for performance marketing and user acquisition. Work at the pace the growth team needs — fast, iterative, data-informed. You understand the difference between brand content and a creative that converts.

Influencer & Agency Management

Run end-to-end influencer collaborations and creator campaigns across departments. Onboard and coordinate agencies, production houses, and external vendors based on project needs. You manage relationships, not just deliverables.

Events & Brand Activations

Lead end-to-end execution of brand events and on-ground activations — from ideation and planning through to execution and amplification. You own the outcome, not just the checklist.

Hands‑on expertise across the full production cycle — scripting, directing, shooting, editing, and publishing. Comfortable ranging from high‑production studio shoots to agile phone‑camera‑led social content. You are the execution backbone for Brand and Social across every campaign, launch, IP, and event.

AI in Your Workflow

Familiar with AI tools and comfortable to dabble AI with production depending on the project requirement.

WHAT WE'RE LOOKING FOR

• You've owned content end‑to‑end. Not 'supported a team.' You ideated, produced, published, measured, and iterated. You can talk precisely about what worked and why.
• You're as comfortable on a shoot as in a strategy deck. Production is not something you delegate entirely — you have genuine craft, and it shows in your work.
• You manage external stakeholders without losing momentum. Agencies, influencers, and vendors slow most teams down. You know how to keep things moving.
• You use AI as a creative tool, not a buzzword. Whether it's scripting, asset generation, ideation, or workflow automation — you've folded AI into your actual process.
• You have real Gen Z intuition. Not demographic awareness — actual instinct for what lands. You know which formats are peaking, which are dying, and which are worth inventing.

REQUIREMENTS

• 3–5 years of experience in creative content, brand marketing, or content production.
• Strong portfolio spanning social‑first content, video/audio productions, and performance ad creatives.
• Proven ability to manage influencer campaigns, creator networks, and agency/vendor relationships.
• End‑to‑end audio and video production skills: scripting, directing, shooting, editing, publishing.
• Experience with AI‑powered creative tools integrated into your production workflow.
• Experience planning and executing live brand events or on‑ground activations.
• Comfortable operating as an IC while collaborating tightly with brand, growth, and product teams.

WHY THIS IS INTERESTING

The canvas is genuinely early. POP's brand and content architecture is still being defined. You won't be inheriting someone else's playbook — you'll be writing it.

The data is unusual. Most content teams work on instinct. You'll have cross‑surface signals from payments, browsing, and redemptions to actually inform what you make.

Direct line to outcomes. Content engagement and brand recall are primary metrics here. You'll see what closes the loop — or doesn't — and you'll own the response.