Performance Marketing Lead

POPclub Vision Tech Pvt. Ltd.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

POPclub Vision Tech Pvt. Ltd. is seeking a Performance Marketing Lead to drive its paid acquisition strategy. This role requires hands-on management of campaigns on platforms like Meta and Google, ensuring effective budget allocation and measurable outcomes.

Ideal candidates will have 3–5 years of experience in performance marketing, with a strong understanding of consumer behavior, particularly among Gen Z. The position offers an exciting opportunity to influence the growth of a UPI-first rewards platform.

To apply, send your CV and a brief overview of your marketing achievements to [e-mail].

Qualifications

• 3–5 years of performance marketing experience, with budget ownership of ₹60L/month.
• Deep hands-on experience in digital advertising and campaign optimization.
• Ability to analyze data and build attribution logic.

Responsibilities

• Own paid media strategy and execution across various platforms.
• Set and meet customer acquisition cost (CAC) targets.
• Collaborate with teams to measure and optimize campaign performance.

Skills

Performance marketing experience

Meta Ads Manager expertise

Data analysis

Understanding of Gen Z behavior

Startup or high-growth experience

Tools

MMP tools (Branch, Appsflyer)

Job description

Performance Marketing Lead

Growth & Marketing

About POP

POP is India's UPI-first rewards platform built for Gen Z. We're rewriting how young India spends, earns, and builds financial habits through a payments and shopping experience that actually feels good to use as well as rewarding to be loyal towards. We're growing fast and we need someone to make paid acquisition work as hard as our product does.

The Role

We're looking for a Performance Marketing Lead who can own the full paid acquisition engine at POP, from strategy to creative briefing to optimization to attribution. This isn't a "manage the agency" role. You'll be hands‑on in the accounts, opinionated about what works, and accountable for CAC and downstream retention metrics.

You'll report directly to founding leadership and work closely with product, data, and content.

What You'll Own

• Full ownership of paid media across Meta, Google, and emerging channels — budget, strategy, execution.
• CAC targets by product line (UPI onboarding, Bill Payments, Shop and others) with cohort‑level accountability.
• Creative pipeline: briefing, testing frameworks, iteration velocity. You know that the creative is the targeting now.
• Attribution and measurement: building the right view of what's actually working, not just last‑click.
• Collaboration with the data team on funnel analytics, FTE tracking, and early retention signal from paid cohorts.
• Influencer and performance hybrid plays: you understand where creator‑led content and paid amplification intersect.
• Scaling what works without breaking unit economics.

What We're Looking For

• 3–5 years in performance marketing, with at least 2 years owning budgets above ₹60L/month minimum.
• Deep hands‑on experience with Meta Ads Manager — campaign architecture, creative testing, audience strategy.
• Comfort with data — you can pull your own numbers, spot anomalies, and build basic attribution logic without waiting for an analyst.
• Strong instinct for Gen Z consumer behavior and what makes fintech products feel worth using.
• Experience in fintech, consumer apps, or high‑frequency transaction products is a strong plus.
• You've worked in a 0→1 or high‑growth environment before, so you know what scrappy‑but‑rigorous looks like.

Bonus Points

• Experience with UPI ecosystem or credit card acquisition.
• Familiarity with MMP tools (Branch, Appsflyer, etc.) and mobile attribution.
• You've run creator‑amplified paid campaigns, not just traditional performance.

What You'll Get

• A product that Gen Z actually wants to use, which makes the marketing problem genuinely interesting.
• Founding‑team proximity and a seat at the growth table.

How to Apply

Send your CV and a short note on a paid campaign or acquisition experiment you've owned — what you were trying to do, what you tested, what moved, and what you'd do differently. Generic cover letters will not be read.

[e-mail]

Subject: Performance Marketing Lead – POP