Creative Associate (Copy & Content)

The Works; Mumbai; On-site; INR 457,000 - 547,000; Full time

Benefits offered by this job

Flexible schedule

Paid learning budget

Vipassana time off

Overtime pay

Job summary

The Works in Mumbai is seeking a Creative Associate (Copy & Content) who can turn ideas into compelling communication and shape content that engages audiences. You will write social media content, captions, and reel scripts while contributing to brand strategy across digital and ATL channels.

With 1+ year agency experience, strong English and another language, and deep understanding of an industry, you’ll collaborate with designers, strategists, and account managers and help manage content

Qualifications

• 1+ year of agency experience in copywriting, content, or social media.
• Strong command of English and at least one additional language.
• Deep understanding of at least one industry/category and willingness to learn across industries.
• Solid knowledge of social media platforms, content formats, and trends.

Responsibilities

• Research brands, audiences, and trends for briefs.
• Write social media content, campaign copy, captions, and reel scripts.
• Contribute to brand communication strategy across digital and ATL channels.
• Create and manage monthly content calendars across brands.
• Collaborate with designers, strategists, and account managers.

Skills

Agency experience

Strong English

Additional language

Social media knowledge

Creative thinking

Education

No formal degree required

Job description

We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with.

What you'll do:

• Research brands, audiences, trends, and build context for briefs
• Write social media content, campaign copy, concepts, captions, and reel scripts
• Contribute to brand communication strategy and campaigns (digital + ATL)
• Create and manage monthly content calendars across brands
• Collaborate with designers, strategists, and account managers to bring ideas to life
• Support pitches, brainstorming sessions, and new business opportunities
• Keep content organized, timely, and aligned with brand objectives
• Add a little chaos (the good kind) to the team

The details:

Salary: Up to ₹45,000 per month

What’s in it for you:

• Plan your day - complete your 8 hours at your convenience
• Overtime pay for the extra hours you put in
• A paid learning budget to keep you growing
• Dedicated time off for Vipassana - because mental well-being matters

Requirements

What we're looking for:

• 1+ year of agency experience in copywriting, content, or social media
• Strong command over English and at least one additional language
• Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
• Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
• Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
• A critical thinker who can challenge briefs, ask the right questions, and improve ideas
• A creative mind that can translate insights into engaging content and campaigns
• Ability to balance creativity with structure, timelines, and business objectives
• Someone curious, original, proactive, and fun to work with

If you like ideas, words, and making brands interesting - this is for you.