Creative Associate (Copy & Content)

The Works; Maharashtra; On-site; INR 457,000 - 547,000; Full time

Job summary

The Works is seeking a Creative Associate (Copy & Content) to turn ideas into compelling communications and shape content that resonates on social channels. Location is on-site in Mumbai, with a monthly salary up to INR 45,000.

Key tasks include researching brands, creating social content, calendars, and contributing to brand campaigns across digital and traditional channels. Collaboration with designers and strategists is essential for impactful outputs.

Qualifications

• 1+ year of agency experience in copywriting, content, or social media.
• Strong command of English and at least one additional language.
• Deep understanding of at least one industry/category, with willingness to learn across others.
• Strong grasp of social media platforms, algorithms, formats, and trends.
• Ability to think on your feet with quick ideas, solutions, and content opportunities.
• Critical thinker who can challenge briefs and improve ideas.
• Creative mind that translates insights into engaging content and campaigns.
• Balance creativity with structure, timelines, and business objectives.
• Curious, original, proactive, and fun to work with.

Responsibilities

• Research brands, audiences, trends and context for briefs.
• Write social media content, campaign copy, concepts, captions, and reel scripts.
• Contribute to brand communication strategy and campaigns (digital + ATL).
• Create and manage monthly content calendars across brands.
• Collaborate with designers, strategists and account managers to bring ideas to life.
• Support pitches, brainstorming sessions, and new business opportunities.
• Keep content organized, timely and aligned with brand objectives.
• Add a little chaos (the good kind) to the team.

Skills

Agency copywriting

English + second language

Industry expertise

Social media trends

Idea generation

Critical thinking

Creative content

Timelines and objectives

Curiosity & proactivity

Job description

We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with.

Salary: Up to INR 45,000 per month

Location: On-site, Churchgate (Mumbai)

What you'll do:

• Research brands, audiences, trends, and build context for briefs
• Write social media content, campaign copy, concepts, captions, and reel scripts
• Contribute to brand communication strategy and campaigns (digital + ATL)
• Create and manage monthly content calendars across brands
• Collaborate with designers, strategists, and account managers to bring ideas to life
• Support pitches, brainstorming sessions, and new business opportunities
• Keep content organized, timely, and aligned with brand objectives
• Add a little chaos (the good kind) to the team

Requirements

What we're looking for:

• 1+ year of agency experience in copywriting, content, or social media
• Strong command over English and at least one additional language
• Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
• Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
• Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
• A critical thinker who can challenge briefs, ask the right questions, and improve ideas
• A creative mind that can translate insights into engaging content and campaigns
• Ability to balance creativity with structure, timelines, and business objectives
• Someone curious, original, proactive, and fun to work with

If you like ideas, words, and making brands interesting - this is for you.

Benefits

• Plan your day - complete your 8 hours at your convenience
• Overtime pay for the extra hours you put in
• A paid learning budget to keep you growing
• Dedicated time off for Vipassana - because mental well-being matters