Associate - B2B & B2C Copywriter

BrandstoryDigital; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Diverse brand exposure

Fast-paced learning environment

Creative team culture

Job summary

BrandStory Digital in Bengaluru is seeking an Associate – B2B & B2C Copywriter with 2–4 years of experience to craft compelling copy for diverse brands across multiple platforms.

You will collaborate with designers, strategists, social media managers and account managers to deliver copy that drives engagement, leads and conversions for websites, blogs, social posts and marketing collaterals; strong English skills and a basic SEO mindset are essential.

Qualifications

• 2–4 years of copywriting or content writing experience, agency background preferred.
• Strong command of English grammar, storytelling, and adaptable tone for B2B and B2C audiences.
• Familiar with SEO basics and content optimization.

Responsibilities

• Write clear, persuasive copy for B2B and B2C clients across channels.
• Create content for social media, websites, blogs, and marketing collaterals.
• Collaborate with designers, strategists, and account managers to align copy with campaigns.
• Incorporate SEO best practices and edit content for clarity and consistency.

Skills

Copywriting

Content Writing

English Proficiency

Agency Experience

Education

Bachelor's degree in Marketing or Communications

Tools

Google Docs

Grammarly

CMS platforms

Job description

Job Title: Associate – B2B & B2C Copywriter

Experience: 2–4 Years

Location: Bangalore (Work from Office)

Department: Content & Digital Marketing

Employment Type: Full-Time

About BrandStory Digital

BrandStory Digital is a performance-driven digital marketing and branding agency delivering impactful solutions across SEO, social media, performance marketing, website development, and content strategy. We partner with B2B and B2C brands to create measurable growth and strong digital presence.

Job Overview

We are looking for a creative and detail-oriented Associate – B2B & B2C Copywriter with 2–4 years of experience to join our growing digital marketing team.

The ideal candidate should be comfortable writing across multiple industries, audiences, and digital platforms — ranging from brand storytelling to performance-driven marketing content.

You will work closely with designers, strategists, social media managers, performance marketers, and account managers to create compelling copy that drives engagement, leads, and conversions.

Key Responsibilities

1. Copywriting & Content Creation

• Write clear, persuasive, and engaging copy for B2B and B2C clients
• Create content for:
• Social media posts & captions
• Websites & landing pages
• Blogs, articles, and case studies
• Brochures, presentations, and marketing collaterals

2. Brand & Campaign Support

• Understand brand tone, voice, and positioning for different clients
• Adapt writing style based on platform, audience, and campaign objective
• Support integrated digital campaigns across multiple channels
• Collaborate with design and performance marketing teams to align copy with visuals and campaign goals
• Incorporate SEO best practices in blogs and website content
• Edit and proofread content to ensure clarity, accuracy, and consistency
• Optimize copy based on performance insights and campaign feedback
• Participate in client discussions to understand project requirements and expectations

Required Skills & Qualifications

• 2–4 years of experience as a Copywriter / Content Writer (agency experience preferred)
• Strong command of English (grammar, vocabulary, storytelling ability)
• Experience writing for both B2B and B2C audiences
• Understanding of digital marketing concepts and platforms
• Basic knowledge of SEO, social media trends, and ad copywriting
• Ability to manage multiple projects and meet deadlines
• Creative mindset with strong attention to detail

Good to Have (Bonus Skills)

• Experience working in a digital marketing or advertising agency
• Exposure to performance marketing or conversion-focused copy
• Familiarity with tools such as Google Docs, Grammarly, and CMS platforms
• Ability to independently interpret briefs and client requirements

What We Offer

• Opportunity to work with diverse brands and industries
• Fast-paced learning environment with hands-on exposure
• Collaborative and creative team culture
• Clear career growth path in copywriting, content strategy, or brand communication