Country Brand Associate - Rare Disease

Pfizer Inc; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Pfizer Inc. seeks a strategic marketing professional to support planning and execution of brand campaigns in India. You will drive multi-channel marketing initiatives, coordinate with medical and legal teams, and collaborate with sales to ensure timely, compliant promotions.

The role involves developing promotional materials, sponsoring events, and monitoring performance against targets while sustaining strong relationships with KOLs and field teams.

Qualifications

• Experience in multi-channel pharma marketing and campaigns.
• Ability to engage stakeholders and align cross-functional teams.
• Familiar with regulatory approvals for promotional materials.

Responsibilities

• Support strategic planning for customer-insight driven marketing to enhance market penetration.
• Develop and implement promotional programs aligned with key market messaging and targets.
• Coordinate with medical, legal and external agencies for materials and events.
• Monitor brand performance and adapt tactics based on environment and competition.
• Educate KOLs and field teams on product attributes and campaigns.

Skills

Multi-channel marketing

Stakeholder engagement

Project planning

KOL management

Regulatory compliance

Education

B. Pharm

BSc Biotech

MBA in Marketing

Job description

Strategic Support

• Support the strategic planning process for business based on customer insights to enhance penetration
• Develop impactful promotional programs, activities for CSO FF aligned with 'Key' market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
• Optimally utilize available expenses to drive the same
• Monitor and analyze business performance vis-a-vis business goals (awareness, share and etc.) and the competition
• Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
• Work with medical and legal team to get appropriate approval for materials
• Execute the implementation plan for the campaigns & adherence to the SLA's with various stakeholders- both internal and external

Operational

• Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)
• Track brand performance progress towards the target
• Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs
• Coordinate with the sales team. Seek their buy-in and alignment in review meetings
• Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
• Interact with KOLs and maintain relationships through regular field visit
• Co-ordinate with sales training team for the training programs
• Train field force on product knowledge, positioning and prioritization
• Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
• Develop promotional meetings strategy and drive execution
• Monthly field communication on performance, action items for the brand

Promotional Materials and Event Management

• Provide inputs to the creative agencies for development of artwork, visual aids and leave behind
• Work with medical and legal team to get appropriate approval for promotional materials
• Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers
• Develop and validate brand-specific messages and awareness content in alignment with 'Core' market strategy, design training (w/medical, regulatory)

Compliance

• Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
• Work in collaboration with the Medical & Marketing team to validate the content developed
• Adhere to the guidelines laid down by the Regulators while designing the campaigns
• Manage compliance review of materials created

Shared Accountability

• Develop promotional meetings strategy and drive execution (with Mktg. Lead)
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
• Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)

Education

• B. Pharm/ BSc. Biotech with MBA in Marketing
• 2-6 years of Product or Brand management experience in Rare Disease/ Specialty Care - Growth Hormones/Hemophilia/ Pediatrics/ Endochrinology

Experience In Product Launch Preferred

• Good understanding of Indian Healthcare market/pharmaceutical industry
• Ability to work in a matrix organization
• Ability to develop and execute structured project plans
• Requirement for compliance to highest ethical standards
• Sound understanding of multi-channel marketing and stakeholder engagement

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.