Copywriter - Marketing (Prod/Web)

ALLEN Career Institute Pvt. Ltd.; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading education provider in India is seeking a dynamic Copywriter to create engaging, conversion-driven narratives for their digital learning platform. This role involves writing for websites and apps, collaborating with product and design teams, and tailoring messaging for varied audiences. Candidates need 4-5 years of experience and a strong command of English and Hindi.

Qualifications

• 4–5 years of experience in writing for digital products, apps, or websites.
• Strong understanding of UI/UX principles.
• Excellent command of English & Hindi.

Responsibilities

• Write high-conversion copy for course pages and banners.
• Craft contextual copy across onboarding and lead conversion.
• Develop user-friendly interface text.

Skills

Digital product writing

UI/UX writing

Conversion-focused copy

Collaboration with teams

Research and insights

Job description

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking for a dynamic copywriter who can turn product features into engaging, conversion-driven narratives. You’ll write for the website, app, and various user journeys that influence discovery, engagement, and conversion, making complex education products simple, exciting, and relatable.

Key Responsibilities

• Website & app merchandising: Write high-conversion copy for course pages, banners, and in-app sections.
• User journey copies: Craft contextual, action-oriented copy across onboarding, lead conversion, and payment journeys.
• UI/UX writing: Collaborate with product, marketing & design teams to develop clear, concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).
• Tailor messaging and tone based on audience cohorts: Hinglish vs English, parent vs student, and Tier 1 vs Tier 3 regions.
• Product communications: Translate product features into benefits-driven messaging for web, app, video, and other channels.
• Microcopy creation: Build tone-consistent UI microcopy – labels, prompts, alerts, error messages – to guide users intuitively.
• Collaborate cross-functionally: Work with product managers, UX designers, and marketers to align content with business goals and brand tone.
• Research & insights: Understand user behaviour, friction points, and optimise communication for clarity and conversion.

Required Skills & Qualifications

• 4–5 years of experience in writing for digital products, apps, or websites.
• Strong understanding of UI/UX principles and the ability to simplify complex journeys through copy.
• Proven experience in conversion-focused and UX microcopy.
• Excellent command of English & Hindi, with the ability to adapt tone for students and parents.
• Ability to collaborate effectively with product, design, and tech teams.
• Exposure to ed-tech, e-commerce, or app-based platforms preferred.