Content Strategist

ALLEN; Bengaluru Urban; Sur place; INR 600 000 - 800 000; Plein temps

Résumé du poste

ALLEN is seeking a Brand Storyteller to move beyond execution and shape ideas, narratives and campaigns from Bengaluru, India. You will craft high-impact content across print, CRM, and digital touchpoints, influencing how students and parents perceive ALLEN.

You will own end-to-end content from idea to execution, translate insights into sharp strategies, and collaborate with brand, design and product teams to maintain a consistent brand voice across platforms.

Qualifications

• 3–6 years of experience in copywriting and content strategy/creative roles.
• Proven ability to conceptualise campaigns and write compelling copy.
• Strong portfolio showcasing ideas, campaigns, copywriting and creative thinking.
• Ability to turn insights into powerful narratives and content directions.
• Deep understanding of youth audiences, education space, and cultural nuances.
• Strong grasp of multi-platform content (offline + digital + CRM).

Responsabilités

• Develop campaign ideas and communication frameworks.
• Translate business goals into sharp, insight-led content strategies.
• Identify cultural, student and parent insights to build narratives.
• Own end-to-end thinking from idea → concept → execution.
• Write high-impact copy across print, CRM, and digital channels.
• Build and maintain brand voice guidelines and messaging consistency.
• Work closely with brand, performance, design, and product teams.
• Contribute to campaign planning and brainstorming.
• Take ownership of content quality, consistency and effectiveness.

Connaissances

Campaign ideation

Copywriting

Content strategy

Creative thinking

Youth audiences

Multi-platform content

Description du poste

ALLEN is looking for a Brand Storyteller who can move beyond execution and shape ideas, narratives and campaigns.

This role is for someone who doesn’t just write but thinks in big ideas, builds content from scratch and translates insights into impactful communication across platforms .From defining campaign hooks to crafting high-performing content across touchpoints ,your work will influence how millions of students and parents perceive ALLEN.

Key Responsibilities

Content Strategy & Thought Development

• Develop campaign ideas and communication frameworks
• Translate business goals into sharp, insight-led content strategies
• Identify cultural, student and parent insights to build relevant narratives
• Own end-to-end thinking from idea → concept → execution

Copy & Content Creation

• Write high-impact copy across :
• Print (ads, brochures, hoardings)
• CRM (SMS, emailers, WhatsApp communication)
• Ensure all communication is sharp, clear, emotionally compelling, and conversion-driven
• Build and maintain brand voice guidelines and messaging consistency.
• Work closely with brand, performance, design, and product teams
• Contribute to campaign planning and brainstorming
• Take ownership of content quality, consistency and effectiveness

Must-Have Skills & Experience

• 3–6 years of experience in copywriting + content strategy / creative roles.
• Proven ability to conceptualise campaigns and write compelling copy.
• Strong portfolio showcasing ideas, campaigns, copywriting and creative thinking.
• Ability to turn insights into powerful narratives and content directions.
• Deep understanding of youth audiences, education space, and cultural nuances.
• Strong grasp of multi-platform content (offline + digital+ CRM).

Good to Have

• Experience in education / edtech / youth brands
• Understanding of performance marketing and conversion-driven content