Content Writer / Copywriter

Proschool Skill Development; Navi Mumbai; On-site; INR 300,000 - 540,000; Full time

Job summary

Proschool Skill Development is seeking a passionate Copywriter to craft persuasive communications across the student journey. You will write for websites, landing pages, ads, social campaigns, emails, WhatsApp campaigns, brochures, and course messaging, plus scripts and blogs.

The role blends storytelling with data-driven messaging to drive engagement and conversions. Ideal candidates have 2–5 years in copywriting or EdTech, excellent English tone, and the ability to simplify complex topics for

Qualifications

• 2–5 years of experience in copywriting, content, advertising, digital marketing or EdTech.
• Ability to write for attention and action with clear, persuasive language.
• Explain complex topics in a simple, engaging way.
• Strong command of English and tone suitable for students and professionals.

Responsibilities

• Create communication across the entire student journey: websites, landing pages, ads, social campaigns, emails, and brochures.
• Develop headlines, hooks, CTAs, and course messaging for impact and conversions.
• Write video scripts, blogs, testimonials, and SEO content.
• Collaborate with designers, marketers and subject-matter experts to refine messaging.

Skills

Copywriting

Content creation

Digital marketing

Advertising

EdTech

English proficiency

Job description

IMS Proschool is a leading EdTech company specializing in Finance & Accounting programs. With a mission to provide industry-relevant education, we empower students and professionals with skills that shape successful careers in finance, accounting, and beyond. Know more about us on www.proschoolonline.com

We are looking for a Copywriter

Someone who doesn't just write grammatically correct sentences but understands people, persuasion, storytelling and what makes someone take action.

Job Role:

You'll create communication across the entire student journey:

Copywriting

• Website & landing pages
• Digital & performance ads
• Social media campaigns
• Email & WhatsApp campaigns
• Brochures and course communication
• Headlines, hooks & CTAs

Content

• Video & YouTube scripts
• Student stories & testimonials
• Blogs and SEO content

Campaigns

• Develop campaign ideas and messaging
• Experiment with different messages and formats to improve engagement and conversions

You might be a great fit if you:

• Have 2-5 years of experience in copywriting, content, advertising, digital marketing or EdTech
• Know how to write for attention AND action
• Can make complex topics easy to understand
• Have excellent command over English and a strong sense of tone
• Understand students, fresh graduates and working professionals
• Can write everything from a punch headline to a detailed landing page
• Are comfortable researching subjects such as Finance, Accounting, Analytics and careers
• Can collaborate with designers, marketers and subject-matter experts