Copywriter

Moksha Media Group; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

Moksha Media Group in Bengaluru is seeking a creative Copywriter to craft brand narratives, ad copy, and high-converting digital content across social platforms and websites. The role requires 3–4 years of copywriting experience, a strong portfolio, and deep knowledge of branding, consumer psychology, and digital marketing.

You will collaborate across marketing, design, and production teams to drive awareness, engagement, and conversions.

Qualifications

• 3–4 years of experience in Copywriting, Content Writing, Advertising, Brand Communication, or Creative Strategy.
• Strong portfolio showcasing advertising campaigns, social media content, website copy, and brand storytelling.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of digital marketing, branding, advertising psychology, and audience engagement.
• Experience writing copy for social media, paid advertising, performance marketing, and digital campaigns.
• Ability to independently conceptualize and execute creative content strategies.
• Familiarity with AI writing tools and modern content creation platforms is an added advantage.
• Strong attention to detail with excellent communication and collaboration skills.

Responsibilities

• Write compelling copy for social media, advertising campaigns, websites, landing pages, email marketing, and marketing collateral.
• Develop engaging captions, ad copy, taglines, headlines, product messaging, and brand communication assets.
• Create high-performing content for Instagram, LinkedIn, YouTube, Meta Ads, Google Ads, websites, and digital marketing campaigns.
• Collaborate closely with Creative, Design, Video Production, Marketing, and Account Management teams to execute integrated campaigns.
• Develop brand storytelling aligned with client objectives, target audience, and consumer behaviour.
• Work on AI-assisted content workflows and modern content creation tools to improve productivity and content quality.
• Ensure consistency in tone, messaging, and brand voice across all communication channels.
• Proofread, edit, and optimize content for readability, engagement, SEO, and conversion.
• Stay updated with digital marketing trends, content strategies, social media trends, and emerging consumer behaviour.

Skills

Copywriting

Portfolio

Editing

Digital marketing

Social media copy

Creative strategy

AI writing tools

Attention to detail

Job description

We are looking for a creative and performance-driven Copywriter to craft compelling brand narratives, advertising copy, campaign messaging, website content, and high-converting digital content across multiple platforms. The ideal candidate should have strong storytelling abilities, a deep understanding of branding and consumer psychology, and the ability to create engaging content that drives brand awareness, engagement, and conversions.

Key Responsibilities

• Write compelling copy for social media, advertising campaigns, websites, landing pages, email marketing, and marketing collateral.
• Develop engaging captions, ad copy, taglines, headlines, product messaging, and brand communication assets.
• Create high-performing content for Instagram, LinkedIn, YouTube, Meta Ads, Google Ads, websites, and digital marketing campaigns.
• Collaborate closely with Creative, Design, Video Production, Marketing, and Account Management teams to execute integrated campaigns.
• Develop brand storytelling aligned with client objectives, target audience, and consumer behaviour.
• Work on AI-assisted content workflows and modern content creation tools to improve productivity and content quality.
• Ensure consistency in tone, messaging, and brand voice across all communication channels.
• Proofread, edit, and optimize content for readability, engagement, SEO, and conversion.
• Stay updated with digital marketing trends, content strategies, social media trends, and emerging consumer behaviour.

Required Skills & Qualifications

• 3–4 years of experience in Copywriting, Content Writing, Advertising, Brand Communication, or Creative Strategy.
• Strong portfolio showcasing advertising campaigns, social media content, website copy, and brand storytelling.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of digital marketing, branding, advertising psychology, and audience engagement.
• Experience writing copy for social media, paid advertising, performance marketing, and digital campaigns.
• Ability to independently conceptualize and execute creative content strategies.
• Familiarity with AI writing tools and modern content creation platforms is an added advantage.
• Strong attention to detail with excellent communication and collaboration skills.

Why Join Us

• Work on high-impact creative campaigns for leading national and global brands.
• Gain exposure to AI-powered content production and next-generation media technologies.
• Collaborate with highly talented professionals across branding, production, design, and digital marketing.
• Thrive in a fast-paced, innovation-driven creative environment.
• Enjoy strong learning opportunities, ownership, and career growth.

IMPORTANT DETAILS

Experience: 3–4 Years

Salary: Up to 5 LPA