Senior Copywriter

dentsu; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Creative is seeking a dynamic copy and social media professional to conceptualize and realize ideas through language. You will help define the tonality of campaigns and develop both short and long-form copy with senior team members.

You will actively manage social channels, craft engaging web copy in real-time, and collaborate across marketing and IT/web teams to align activities with strategic objectives while maintaining professional online etiquette.

Qualifications

• Develops language and copy in short and long form with tonality for ideas.
• Maintains online brand voice across channels and campaigns.
• Uses real-time content to stimulate user interaction and engagement.

Responsibilities

• Understand online objectives and ensure activity supports wider goals.
• Interact hands-on with social media platforms (Facebook, Twitter, etc.).
• Engage with off-site social properties and blogs to extend reach.
• Write engaging web copy in real time to drive discussion and engagement.
• Deliver content with etiquette, linking to commerce when appropriate.
• Use analytics to measure and improve social activity and content performance.
• Collaborate with offline marketing and IT/web teams for coherent delivery.
• Stay responsive to changes in social networks and trends.

Skills

Copywriting

Social media management

Content strategy

Engagement marketing

Data analysis

Job description

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Job Description

• Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.
• Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
• Responsibility for hands on interaction with off-site social properties - other people blogs, other company Facebook fan pages, forums etc.
• Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
• Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
• Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
• Respond and react to changes within social networks - changes in functionality, methods of engagement etc.
• Monitor and present relevant data, trends, successes, exceptions etc.
• Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
• Deliver real time content within relevant social spaces which dynamically engages the audience.
• Creative input on content, ideas on social media viral marketing.
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but be responsible.

Location

India - Maharashtra- Mumbai - Andheri East - The Square - Level 8

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent