Copywriter

Zoomies; Pune District; In loco; INR 420.000 - 640.000; Tempo pieno

Descrizione del lavoro

Zoomies is seeking a sharp, consumer-obsessed copywriter to craft compelling copy across ads, product pages, email, and packaging that makes people stop, read, and buy. You will translate product truths into punchy, benefit-led messaging and help define the Zoomies voice: direct, smart, irreverent, and clear.

Ideal candidates have 1–4 years in D2C or performance marketing, a strong portfolio, and comfort writing for Meta, Instagram, Google ads, UGC, landing pages and checkout messaging.

Competenze

• Exceptional command of English.
• Ability to write strong headlines and hooks.
• Ability to simplify complex product information.
• Solid understanding of consumer psychology.
• Ability to write conversationally across formats.
• Obsessed with good advertising and performance-driven copy.
• Ability to generate many ideas quickly and iterate based on data.

Mansioni

• Write copy for Meta, Instagram, Google ads, static ads, carousels, video ads, reels, UGC scripts, and influencer briefs.
• Develop hooks, headlines, primary text, CTAs, scripts, product claims and offer messaging.
• Turn product truths into memorable consumer-facing copy.
• Create multiple creative angles: problem, education, ingredients, value, identity and more.
• Write scripts for UGC and video, collaborating with creators and editors.
• Improve homepage, product pages, landing pages, descriptions, bundles and checkout messaging.

Conoscenze

English mastery

Headlines & hooks

Product simplification

Consumer psychology

Conversational writing

Advertising obsession

Idea generation

Rewrite & iteration

Descrizione del lavoro

Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.We are building a new generation of pet food and treats for Indian pet parents. We believe pet food should be clearer, better and more honest and we use product truth, consumer insight and sharp communication to challenge category conventions.We’re looking for ambitious professionals who can build markets from the ground up and grow with us.We move fast, value initiative, and reward performance.If you’re driven, strategic, and thrive on creating impact in competitive markets.

About the Role

We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad Landing Page Product Page WhatsApp Email Social Packaging Campaigns.

The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies.

Function: Brand Marketing

Experience : 1-4 Years

Industry: D2C/Consumer/Performance Marketing

What You Will Do

1. Performance Advertising

• Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
• Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication.

2. Turn Product Features into Consumer Benefits

• Translate product truths into memorable consumer-facing expressions.
• Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle.

3. Develop Multiple Creative Angles

• Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories.
• Generate multiple distinct hooks and executions from one underlying consumer insight.

4. UGC & Video Scripts

• Write scripts that sound like real people, not advertisements.
• Work with UGC creators, influencers, founders, pet parents, actors and editors.

5. Website & Conversion Copy

• Write and improve homepage, product pages, landing pages, product descriptions, offers, bundles, subscription messaging, FAQs, pop-ups and checkout messaging.
• Write for conversion, not merely readability.

6. Brand Voice

• Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first.
• Make complex product and nutrition information simple, memorable and compelling.

What We Are Looking For

• Exceptional command of English.
• Very strong headline and hook writing.
• Ability to simplify complicated product information.
• Strong understanding of consumer psychology.
• Ability to write conversationally and adapt tone across formats.
• Obsession with good advertising.
• Ability to generate many ideas quickly.
• Willingness to rewrite and iterate based on performance data.

Ideal Background

• 1-4 years of experience in D2C, performance marketing, advertising, content or consumer brands.
• Experience writing Meta/performance ads and UGC is strongly preferred.
• Understanding of CAC, ROAS, CTR and CVR is a strong advantage.
• Experience with Indian consumers and consumer brands is a plus.
• Portfolio showing strong advertising thinking and writing.

What Success Looks Like

• You consistently turn product truths and consumer insights into copy that makes people stop, understand, believe and buy. Your work improves creative performance and gives the Creative Strategist a larger library of proven messaging angles to scale.