Copywriter

Savvytree; New Delhi; On-site; INR 420,000 - 650,000; Full time

Job summary

Savvytree is seeking a creative Copywriter with digital agency exposure to craft high-converting content across social media, emails, ads, and websites. You will work closely with designers and strategists to translate insights into compelling campaigns and maintain brand voice across channels.

Ideal candidates have 1–3 years in a digital agency, strong research skills, and experience building content buckets and campaign plans to balance brand and performance goals.

Qualifications

• 1-3 years in a digital agency, working across multiple brands.
• Strong grasp of direct response copywriting fundamentals.
• Understanding stages of market awareness & sophistication.
• Ability to build personas, angles, and unique mechanisms.
• Proven ability to trigger emotional buying behavior.

Responsibilities

• Multi-Format Copywriting: Create high-converting content across social media, ads, emails, landing pages, websites, brochures, and scripts.
• Collaborate with designers and strategists to develop campaigns rooted in insight.
• Develop digital activation copy for influencer campaigns and AV scripts; oversee production when needed.
• Create content calendars and topical content for Gen Z and Millennial audiences across platforms.
• Proofread and edit own work to maintain grammar, clarity, tone, and brand voice.
• Conduct deep customer research to uncover desires, pain points, and objections.
• Adapt tone and messaging based on audience awareness levels and product sophistication.
• Monitor trends and cultural moments; integrate them into brand content.
• Ensure messaging stays consistent across platforms and supports brand evolution.

Skills

Copywriting

Direct response

Brand voice

Audience research

Content strategy

Digital marketing

Job description

About Savvytree

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

Titan World | Helios Watch Store | IFFCO Urban Gardens | Zandu Care | Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities

• Multi-Format Copywriting:

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

3. Digital Activation & AV Scripts

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

4. Content Calendar Development

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

5. Copy Ownership

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

6. Deep Customer Research

Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

7. Strategic Messaging

Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

8. Trend Integration

Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

9. Brand Consistency

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset

• 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
• Strong grasp of direct response copywriting fundamentals, including:
• Stages of market awareness & sophistication
• How to build personas, angles, unique mechanisms
• Emotional and psychological triggers in buying behavior

* Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.

* Proven experience in writing and ideating content buckets and campaign plans.

* Ability to write for both brand and performance goals balancing tone with targets.

* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.

* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.