Copywriter

Point of View Brandcom; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Point of View Brandcom in Mumbai is seeking a skilled copywriter with 3–4 years of experience to craft compelling brand stories across films, digital/social, print and design projects. You will help shape a clear brand voice and contribute to a bold creative worldview that resonates with diverse audiences.

The role emphasizes versatility across B2C and B2B briefs, a strong portfolio, and a readiness to join immediately from Mumbai. If you thrive in a fast-paced agency setting, this is for you.

Qualifications

• 3–4 years of copywriting experience in advertising/digital/media agencies or design studios.

Responsibilities

• Concept and build a clear creative worldview for the brand and push this POV across campaigns.
• Pro-actively pitch original ideas for digital-first audiences.
• Aid development and execution of ideas from inception to completion and collaborate with Planners, Account Managers, Content Strategists, Senior Copywriters and Art Directors.
• Champion higher order, entertaining ideas that elevate the brand beyond vanilla communications.

Skills

Copywriting

Creative thinking

Brand voice

Digital advertising

Job description

Job description

You’re a copywriter and a creative thinker with a well-rounded portfolio that demonstrates work across creative disciplines and briefs. English is the primary language of communication for a majority of the brands we work on, and you will be expected to have a complete command over every aspect of it (read: grammar, punctuation, phrasing etc).

While writing is your primary craft, you enjoy seeing creative ideas take myriad forms and shapes. An ideal candidate for this role will be one who seeks the freedom that comes with attempting briefs that cut across films, digital/social, print and design opportunities.

What You’ll Be Doing

• Concept and build a clear and concise creative worldview for the brand. This includes coming up with the big idea that serves as a take off point for the creative process, building a recognisable tone of voice and pushing this POV across creative opportunities such as integrated advertising campaigns, digital/social creativity, design projects among others.
• Pro-actively pitch original ideas that can help creatively leverage the digital-first nature of the audience landscape today
• Aid the development and execution of creative ideas from inception through to completion and contribute to the content strategy of the brands we work on. This role needs you to take interest and ownership of the end creative product. You will need to partner and work with other creative stakeholders such as Planners/Account Managers, Content Strategists, Senior Copywriters, Art Directors, Production resources and others, to develop final form of the creatives
• As an agency we want to raise our creative bar substantially. So you will be expected to champion higher order conceptual ideas for the brands we work on. Think acts not ads; think entertainment not vanilla communications alone

Essentials:

• We are looking for candidates with 3-4 years of copywriting experience preferably within a pedigreed advertising, design, digital/social or mixed media creative services/agency environment
• Versatility is key to this role. So experience that cuts across B2C and B2B brands would be desirable. Your portfolio will need to demonstrate awesome copywriting work (and hopefully stop our search instantly!)
• Preference will be given to those who are currently based in Mumbai and/or can join us immediately. We are not considering outstation candidates for this role unless they already have base in Mumbai city.

Industry

• Marketing & Advertising

Employment Type

Full-time