Copywriter

Social Pill Pvt. Ltd.; Maharashtra; On-site; INR 350,000 - 600,000; Full time

Job summary

Social Pill Pvt. Ltd. in Maharashtra is seeking a sharp, culturally plugged-in Copywriter who lives for social media—snappy captions, punchy scripts, and scroll-stopping concepts.

You’ll craft platform-native copy for Instagram, YouTube Shorts, LinkedIn, X, and more, collaborate with Designers and Art, adapt voice across brands, and stay on top of internet culture with quick turnarounds.

Qualifications

• 2–5 years in copywriting, with agency experience.
• Portfolio showing social media work across platforms.
• Ability to write in multiple brand voices in English and Hindi.

Responsibilities

• Write copy for posts, reels, carousels, stories across platforms.
• Collaborate with Designers and Art to develop ideas from brief to execution.
• Tailor content to platform tone and audience behaviour on various networks.
• Review copy for quality and consistency before publishing.
• Manage multiple brand mandates concurrently without dropping the ball.

Skills

Copywriting

Social media

English & Hindi

Brand voice adaptation

Portfolio

Agency experience

Job description

About The Role

We're looking for a sharp, culturally plugged-in Copywriter who lives and breathes social media someone who's grown up writing snappy captions, punchy scripts, and scroll-stopping concepts in a fast-paced advertising agency environment. You'll be the voice behind brands across Instagram, YouTube, LinkedIn, X, and beyond, working alongside Art Directors, Strategists, and Account teams to crack ideas that actually land.

What You'll Do

• Concept and write copy for social media campaigns - posts, reels scripts, carousels, stories, memes, and everything in between.
• Collaborate with Designers, Art to develop integrated ideas from brief to execution.
• Write platform-native content tailored to tone, format, and audience behaviour on Instagram, LinkedIn, YouTube Shorts, X, and emerging platforms.
• Adapt brand voice guidelines across different clients and categories without losing originality.
• Participate in brainstorms, present creative work confidently to internal teams and clients.
• Stay on top of internet culture, trends, memes, and moments — and know when and how to use them.
• Review and proof all copy before it goes out; own quality end-to-end.
• Work on multiple brand mandates simultaneously without dropping the ball.

What We're Looking For

• 2–5 years of copywriting experience, with a significant portion at an advertising agency
• A strong social media portfolio that demonstrates both creative range and platform fluency.
• Ability to write in multiple brand voices - from quirky D2C to serious B2B - with equal conviction.
• Excellent command of English & Hindi
• Understanding of performance metrics (reach, engagement, CTR) and how copy drives them.Comfort working in a high-velocity, always-on environment with quick turnarounds.
• A genuine passion for pop culture, design, and digital communication.