Copywriter

Vivre Panels; Kolkata District; On-site; INR 400,000 - 700,000; Full time

Job summary

Vivre Panels is seeking a Copywriter with 2–5 years of experience to craft engaging narratives across social, video, and brand communications. You will turn briefs into compelling scripts, product stories, and website copy for a design-led premium brand.

The role demands a sharp eye for communication, a strong portfolio, and the ability to adapt voices—from premium to editorial—across multiple formats and fast timelines.

Qualifications

• 2–5 years of professional copywriting experience.
• A strong portfolio of published or professional work is compulsory.
• Excellent command of written English, grammar, and sentence structure.
• Strong understanding of social media, especially Instagram, LinkedIn, Reels, and digital-first content.
• Ability to write short, sharp advertising copy and longer-form brand communication.
• Experience or interest in writing scripts for video, including voiceovers, supers, hooks, and transitions.
• Ability to switch between premium, conversational, technical, editorial, corporate, and campaign-led tones.
• Strong storytelling, wordplay, headlines, and contemporary brand communication.

Responsibilities

• Write social media copy, captions, hooks, headlines, and campaign ideas.
• Produce scripts and copy for trade videos, product films, brand films, exhibition videos, walkthroughs, interviews, Reels, and other short-form video content.
• Create LinkedIn communications for the brand, founders, and leadership including launches and milestones.
• Develop product narratives translating technical specs into clear, engaging copy.
• Create website copy, catalogues, brochures, presentations, ads, and exhibition collateral.
• Develop taglines, naming ideas, CTAs, and cross-format concepts.

Skills

Copywriting

Storytelling

Brand communication

Video script writing

Social media writing

Concepts & ideas

Editing & proofreading

Job description

Copywriter

Experience: 2-5 Years

We build surfaces. You will make people want to look twice.

At Vivre Panels, there is always something being launched, filmed, designed, exhibited, explained, or turned into content.

A reel needs a hook.
A trade video needs a script.
A LinkedIn post needs a point of view.
A new collection needs a story.
And sometimes, a highly technical product simply needs someone to make it interesting.

That's where you come in.

Were looking for a Copywriter with 25 years of experience who can think beyond captions and content calendars. Someone who understands brands, has a sharp eye for communication, and knows when three words can do more than three paragraphs.

We’re a design-led premium brand, and we want our communication to feel just as considered as the products we create.

A strong portfolio is mandatory. We want to see how you think, write, and turn briefs into ideas.

What You'll Be Writing

Your work will move across formats, platforms, and audiences.

You’ll write:

• Social media copy, captions, hooks, headlines, and campaign ideas.


• Scripts and copy for trade videos, product films, brand films, exhibition videos, walkthroughs, interviews, Reels, and other short-form video content.


• LinkedIn communication for the brand, founders, and leadership, including product launches, milestones, industry perspectives, exhibitions, company updates, and thought-led content.


• Product narratives that translate technical specifications into clear, engaging communication.


• Website copy, catalogues, brochures, presentations, advertisements, launch communication, and exhibition collateral.


• Taglines, naming ideas, CTAs, campaign lines, and communication concepts that can extend across multiple formats.

What We’re Looking For

• 2-5 years of professional copywriting experience.


• A strong portfolio of published or professional work is compulsory.


• Excellent command of written English, grammar, and sentence structure.


• Strong understanding of social media, especially Instagram, LinkedIn, Reels, and digital-first content.


• Ability to write both short, sharp advertising copy and longer-form brand communication.


• Experience or interest in writing scripts for video, including voiceovers, supers, hooks, and transitions.


• Ability to switch between premium, conversational, technical, editorial, corporate, and campaign-led tones.


• A strong sense of storytelling, wordplay, headlines, and contemporary brand communication.


• Ability to simplify technical information without making it sound basic.


• Someone who can contribute ideas, not just execute briefs.


• Comfortable working across multiple projects and fast-moving timelines.

Bonus Points If You

Have worked with brands in architecture, interiors, building materials, furniture, lifestyle, luxury, fashion, design, or advertising.

Have agency experience.

Have written founder-led or thought-leadership content for LinkedIn.

Understand basic SEO and website writing.

Know how copy works alongside edits, music, visuals, pacing, and storytelling in video.

And most importantly, you care about the difference between writing something that is technically correct and writing something people actually remember.