Copywriter

BBDO Group India; Haryana; On-site; INR 600,000 - 900,000; Full time

Job summary

BBDO Group India is seeking a Copywriter across levels in Gurgaon, bringing 2–8 years of experience in creative, advertising, or communications agencies. You will craft ideas and content across integrated platforms, turning briefs into engaging, culturally relevant work.

Role requires collaborating with Art Directors, Strategy, and Brand Solutions, translating insights into compelling communication, and ensuring brand voice consistency across all materials.

Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.

Job description

Copywriter (Across Levels)

Location: Gurgaon

Experience: 2–8 Years in Creative / Advertising / Communication Agencies

Role Overview

Develop ideas and communication for brands across integrated marketing platforms, turning briefs and insights into clear, engaging, and culturally relevant work.

Key Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.