Copywriter

BBDO Group India; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

BBDO Group India in Gurgaon is seeking a Copywriter across levels to craft engaging brand communications across platforms. You will turn briefs into clear, culturally relevant work, collaborating with creative and strategy teams.

We look for 2–8 years of experience in creative/advertising agencies, with a passion for storytelling, headlines, and adaptable writing for Digital, Social, TV, Print, and experiential content. Join a dynamic team and contribute to integrated campaigns.

Qualifications

• 2–8 years of experience in creative/advertising/communication agencies.
• Proven ability to craft engaging brand communications across platforms.

Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.

Skills

Copywriting

Creative writing

Brand storytelling

Job description

Copywriter (Across Levels)

Location: Gurgaon

Experience: 2–8 Years in Creative / Advertising / Communication Agencies

Role Overview

Develop ideas and communication for brands across integrated marketing platforms, turning briefs

and insights into clear, engaging, and culturally relevant work.

Key Responsibilities

• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content.
• Translate briefs and consumer insights into compelling communication ideas.
• Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content.
• Understand brand voice and maintain consistency across communication.
• Bring cultural, consumer, and category observations into creative thinking.
• Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions.
• Collaborate with production teams through final execution.