Copywriter / Content Writer

White Force Outsourcing Services; Pune District; On-site; INR 700,000 - 900,000; Full time

Job summary

White Force Outsourcing Services is seeking a creative Copywriter with 5–6 years of experience in content creation, marketing copy and brand communication. You will write website/app content, blogs and emails, and craft high-converting ad copy for Meta and Google.

The role requires strong editing, research and the ability to manage multiple projects in a fast-paced environment, with Hinglish communication as a plus.

Qualifications

• 5–6 years of copywriting experience in D2C or health/fitness brands.
• Strong writing across long-form, short-form and direct-response content.
• Experience with ad copy, email campaigns and push notifications.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Write engaging content for website, app, blogs, emails and campaigns.
• Create high-converting ad copy for Meta, Google and paid channels.
• Identify content gaps and suggest new ideas and strategies.
• Collaborate with marketing and creative teams on campaigns.
• Monitor content performance and optimize for engagement.

Skills

Copywriting

Content strategy

Editing

Research

Bilingual Hinglish

Tools

Meta Ads

Google Ads

Push notifications

Job description

Job Summary

We are looking for a creative Copywriter with 5-6 years of experience in content creation, marketing copy, and brand communication. The ideal candidate should have excellent writing and editing skills, with the ability to create engaging content for digital platforms while maintaining brand consistency.

Roles & Responsibilities

• Write engaging content for the website, app, blogs, emails, and marketing campaigns.
• Create high-converting ad copy for Meta, Google, and other paid channels.
• Identify content gaps and suggest new content ideas and strategies.
• Collaborate with marketing and creative teams to develop impactful campaigns.
• Participate in brainstorming sessions and contribute creative content ideas.
• Stay updated on industry trends and create content around relevant topics.
• Manage multiple content projects while meeting weekly and monthly targets.
• Monitor content performance and optimize copy for engagement and conversions.

Requirements

• 5-6 years of copywriting/content writing experience, preferably in D2C, health, fitness, or app-based brands.
• Strong writing skills across long-form, short-form, and direct-response content.
• Experience writing ad copy, email campaigns, and push notifications.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Understanding of marketing metrics such as CTR, open rates, and ROAS.
• Strong research, communication, and creative thinking skills.
• Proficiency in Hindi-English (Hinglish) communication is a plus.

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