Sr. Ads Copywriter- Meta Ads

Muditam Ayurveda; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Muditam Ayurveda is seeking an Ads Copywriter – Meta Ads to craft high-performing copy and creative concepts for Meta platforms. You will translate customer insights into hooks, ad copies and scripts that drive action.

You will collaborate with Performance Marketing and Creative teams to test and refine messaging, learn what resonates, and grow the brand in a fast-moving startup environment.

Qualifications

• 2–5 years of copywriting experience, preferably in D2C, health, wellness, nutrition or FMCG.
• Ability to write clear, persuasive English copy with a performance focus.
• Experience writing Hinglish/Hindi advertising copy is a strong advantage.

Responsibilities

• Create high-performing advertising copy for Meta (Facebook & Instagram) ads.
• Develop hooks, primary text, headlines, CTAs and ad concepts.
• Write scripts for Reels, UGC and video advertisements.
• Create multiple copy variations for testing different pain points and messaging angles.
• Analyze ad performance to iterate on hooks and messages.

Skills

Copywriting

Performance marketing

Consumer psychology

English copywriting

Hinglish/Hindi

Tools

Meta Ads platform

Video scripting

Job description

Write copy that gets attention. Create ads that drive growth. Grow with Muditam.

Why Muditam?

What if your copywriting career could be about more than writing words?

At Muditam, you will work at the intersection of consumer psychology, creativity and performance marketing. Your words will be seen by thousands of potential customers and directly influence how they understand, trust and engage with the brand.

You will work closely with the Performance Marketing and Creative teams to develop advertising concepts, hooks, scripts and copy for Meta — and continuously learn what actually makes people stop scrolling, click and buy.

We are looking for someone who wants to grow beyond traditional copywriting and develop strong skills in performance marketing, consumer psychology, creative strategy and conversion-focused communication.

About Muditam

Muditam is a fast-growing health & wellness company focused on making diabetes management simpler and more accessible. We combine personalized nutrition guidance, lifestyle support, technology and wellness solutions to help customers make sustainable changes to their health.

Your Role

As an Ads Copywriter – Meta Ads, you will be responsible for creating high-performing advertising copy and creative concepts for Meta platforms.

You will understand our customers, identify their problems and motivations, and turn those insights into compelling hooks, ad copies and scripts that drive action.

You will also learn how performance marketing works — how different messages perform, why certain creatives win, and how data can be used to continuously improve advertising.

What You'll Work On

• Write high-converting copy for Meta (Facebook & Instagram) ads.
• Develop hooks, primary text, headlines, CTAs and ad concepts.
• Write scripts for Reels, UGC and video advertisements.
• Create multiple copy variations for testing different customer pain points, benefits and messaging angles.
• Research customer problems, objections, motivations and buying behaviour.
• Study customer reviews, comments, feedback and conversations to identify new advertising insights.
• Work closely with the Performance Marketing and Creative teams to develop and test new ad concepts.
• Analyse ad performance and understand what makes certain hooks, messages and creatives perform better.
• Continuously develop new creative angles instead of relying on the same messaging.
• Adapt copy for different customer segments and stages of the customer journey.
• Maintain a structured library of tested hooks, angles, scripts and winning copy.
• Ensure advertising communication is aligned with Muditam's brand guidelines and applicable health & advertising regulations.

Your Growth Journey at Muditam

We don't want your career to stop at 'Copywriter'. As you demonstrate capability and ownership, you can take on larger responsibilities and grow into creative and performance marketing leadership.

• Copywriter → Master advertising copy, hooks, scripts and customer psychology.
• Senior Copywriter → Take ownership of campaigns, messaging angles and creative testing.
• Creative Strategist → Develop creative strategies, identify winning angles and work closely with performance marketing.
• Creative Lead / Manager → Lead copy and creative direction across campaigns.
• Leadership Opportunities → Take on strategic and cross-functional responsibilities as the organization grows.

Growth is based on performance, skills, ownership, creative impact and leadership potential — not simply time spent in a role.

What You Will Learn

• Performance Copywriting — understand how to write specifically for clicks, conversions and customer acquisition.
• Consumer Psychology — understand what makes customers stop, pay attention, trust and take action.
• Meta Advertising — learn how creative, copy and media buying work together.
• Creative Strategy — develop new hooks, messaging angles and concepts that can be tested and scaled.
• Data-Driven Creativity — use CTR, CPC, CVR, CAC and ROAS to understand what is working and improve your copy.
• Health & Wellness Marketing — learn how to communicate complex health and wellness products in a simple and compelling way.

Who Will Thrive Here?

• You have 2–5 years of experience in copywriting, preferably in D2C, consumer, health, wellness, beauty, nutrition or FMCG.
• You understand that good advertising copy is about performance, not just good writing.
• You are obsessed with finding better hooks and better ways to communicate an idea.
• You enjoy understanding why people buy, what they fear and what motivates them.
• You can write clear, compelling and persuasive English copy.
• Experience writing Hinglish/Hindi advertising copy is a strong advantage.
• You are comfortable writing multiple variations and testing different ideas.
• You are curious about Meta Ads, performance marketing and consumer behaviour.
• You take ownership and are excited by a fast-moving startup environment.
• You regularly notice and analyse advertisements around you and think about why they work.

Why Join Muditam?

• Direct impact — your copy can directly influence customer acquisition and revenue.
• Performance-driven learning — understand how your creative decisions translate into real business results.
• Creative ownership — your ideas can become the next winning ad.
• Founder & growth team exposure — work closely with the people building and scaling the business.
• Career growth — build a path from Copywriter to Creative Strategist and leadership.
• Broader exposure — develop skills across copywriting, consumer psychology, creative strategy and performance marketing.
• Fast-growing environment — grow alongside a company building in the health & wellness space.

Experience: 2–5 years

Employment Type: Full-time

Ready to Create Ads That Actually Work?