Copywriter

PEPPY; Delhi; Presencial; INR 450.000 - 600.000; Jornada completa

Descripción de la vacante

Peppy is seeking a Copywriter to craft copy across consumer touchpoints—from Meta ads to product packaging. This hands-on role blends brand storytelling with performance marketing, and you’ll work closely with the creative and marketing teams to develop copy that grabs attention and drives action.

If you naturally notice great hooks, rewrite ads in your head while scrolling, and enjoy turning ideas into compelling copy, we’d love to meet you.

Formación

• Excellent written communication skills.
• Strong understanding of short-form content and social media.
• Ability to write concise, engaging, and conversion-focused copy.
• Understanding of audience psychology and consumer behaviour.
• Ability to switch between brand storytelling and performance-driven writing.
• Comfortable working in a fast-paced environment and handling multiple projects simultaneously.

Responsabilidades

• Write scripts for Meta performance ads.
• Write scripts for UGC content.
• Write scripts for social media reels and videos.
• Develop hooks, concepts, and storylines for campaigns.
• Write copy for website and landing pages.
• Write product packaging and inserts.
• Write emailers and notifications.
• Adapt messaging across platforms while maintaining brand voice.
• Brainstorm campaign ideas with the creative and marketing teams.
• Continuously improve copy based on performance insights and feedback.

Conocimientos

Excellent writing

Short-form content

Brand storytelling

Audience psychology

Copywriting for multiple formats

Multi-project handling

Descripción del empleo

Copywriter

Location: GK 2, New Delhi (In-office)

Experience: 1–3 years

Employment Type: Full-time

About the Role

Peppy is looking for a Copywriter who can write across every consumer touchpoint- from high-converting Meta ads to product packaging.

This is a hands-on role for someone who understands both brand communication and performance marketing. You'll work closely with the creative and marketing teams to develop copy that grabs attention, builds the brand, and drives action.

If you're someone who naturally notices great hooks, rewrites ads in your head while scrolling, and enjoys turning ideas into compelling copy, we'd love to meet you.

Key Responsibilities

• Write scripts for:
• Meta performance ads
• UGC content
• Social media reels and videos
• Develop hooks, concepts, and storylines for campaigns
• Write copy for:
• Website and landing pages
• Product packaging and inserts
• WhatsApp campaigns
• Emailers and notifications
• Event communication
• Product launches
• Social media captions and on-screen text
• Adapt messaging across different platforms while maintaining a consistent brand voice
• Brainstorm campaign ideas with the creative and marketing teams
• Continuously improve copy based on performance insights and feedback

Requirements

• Excellent written communication skills
• Strong understanding of short-form content and social media
• Ability to write concise, engaging, and conversion-focused copy
• Understanding of audience psychology and consumer behaviour
• Ability to switch between brand storytelling and performance-driven writing
• Comfortable working in a fast-paced environment and handling multiple projects simultaneously

Good to Have

• Experience writing scripts for ads, UGC, or social media
• Familiarity with D2C brands and performance marketing
• Understanding of Meta advertising creatives
• Awareness of Gen Z, internet culture, and digital trends

What We're Looking For

We're looking for someone who asks questions like:

• Will this make someone stop scrolling?
• Is the first three seconds strong enough?
• Does this sound like our brand?
• Will this make someone take action?