Sr Copywriter

Brandmovers India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Brandmovers India is seeking a Senior Copywriter who can craft compelling brand stories across campaigns and elevate content. You will lead creative thinking and work closely with the team to deliver fresh, strategic, culturally relevant ideas.

You will develop scripts, taglines, and copy for digital ads, social content, and brand campaigns, ensuring high-quality, varied tones and consistency across all channels.

Qualifications

• 3–6 years of experience in copywriting at a digital/creative agency.
• Strong command of English with ability to write in multiple tones (witty, emotional, informative, minimalist).
• Proven experience across digital campaigns, scripts, brand storytelling, and social content.

Responsibilities

• Develop big ideas and campaign concepts for digital, social, and integrated marketing.
• Transform briefs into sharp concepts, scripts, taglines, and short-form content.
• Maintain consistency of brand voice across all communications.
• Write high-quality copy for digital ads, social media, films, websites, emailers, and brand campaigns.
• Craft scripts for video content, brand films, and motion creatives.

Skills

Copywriting

Storytelling

Campaigns

Digital

Teamwork

Presentations

Job description

We’re looking for a sharp, imaginative Senior Copywriter who can craft compelling brand stories, lead creative thinking, and elevate content across campaigns. You’ll work closely with the creative team to deliver ideas that are fresh, strategic, and culturally relevant.

Key Responsibilities

Creative Conceptualisation

• Develop big ideas and campaign concepts for digital, social, and integrated marketing.
• Transform briefs into sharp concepts, scripts, taglines, and short-form content.
• Maintain consistency of brand voice across all communication.

Copywriting & Content Creation

• Write high-quality copy for digital ads, social media, films, websites, emailers, and brand campaigns.
• Create storytelling-led content that drives engagement and brand recall.
• Craft scripts for video content, brand films, and motion creatives.

Collaboration & Execution

• Work closely with art directors, designers, strategists, and account teams.
• Ensure copy aligns with creative direction, client objectives, and brand guidelines.
• Provide clear rationale and confidently present ideas to internal teams & clients.

Quality & Leadership

• Review and refine the work of junior writers.
• Push creative boundaries while maintaining clarity, accuracy, and relevance.
• Provide insights on trends, cultural moments, and new content formats.

Skills & Experience Required

• 3–6 years of experience in copywriting at a digital/creative agency.
• Strong command of English with an ability to write in multiple tones for eg: witty, emotional, informative, minimalist.
• Proven experience across digital campaigns, scripts, brand storytelling, and social content.
• Familiarity with pop culture, internet trends, and consumer behaviour.
• Excellent presentation skills and creative articulation.

What Success Looks Like

• Fresh, memorable ideas.
• High-quality copy with attention to detail.
• Strong synergy with design & strategy teams.
• Smooth client presentations and approvals.
• A portfolio that demonstrates consistent creative growth.

Skills: skills,storytelling,copywriting,campaigns,digital,teams,concepts