Copywriter

Barbeque Nation Hospitality Ltd.; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

Barbeque Nation Hospitality Ltd. is seeking a Copywriter/Senior Copywriter with 4–6 years of experience to craft campaigns across brand, social, digital, CRM and in-store communications.

The role demands sharp headlines, scripting for digital films, and a strong portfolio demonstrating diverse formats. You will work to define Barbeque Nation’s brand voice, collaborate with designers and cross-functional teams, and ensure timely delivery of high-quality copy for multiple touchpoints in a

Qualifications

• 4 to 6 years of copywriting experience in an advertising agency, or in-house brand team.
• Strong portfolio showing impactful copy across formats: social, digital, film/video, print and content.
• Experience in Food & Beverages, Hospitality or Restaurant brands.
• Excellent command of English and Hindi; proficiency in other regional languages is a plus.
• Portfolio link should be included on the resume/CV.

Responsibilities

• Develop creative concepts and copy for brand, sales and in-store campaigns across digital and mainline communication.
• Write engaging copy for social media, performance creatives, emailers, website, app, in-store communication, packaging and other brand touchpoints.
• Develop scripts and concepts for digital films, reels, videos, and branded content.
• Help define and consistently sharpen Barbeque Nation’s brand voice.
• Work closely with designers to take ideas from brief to execution.
• Partner with social media, performance, CRM, delivery, regional marketing and other internal teams to translate business requirements into effective communication.
• Work with external agencies, influencers, freelancers, and production partners when required.
• Spot cultural moments, food trends, and social conversations the brand can participate in.
• Ensure copy is grammatically accurate, consistent with the brand tonality, and suited to the platform and audience.
• Manage multiple briefs and projects while maintaining quality and meeting timelines.

Skills

Copywriting

Portfolio building

Bilingual English & Hindi

Digital-first thinking

Food & Beverages experience

Communication skills

Stakeholder coordination

Job description

Founded in 2006, Barbeque Nation transformed India’s casual dining scene with its pioneering Live Grills on the Table concept, where guests could enjoy the experience of grilling starters to their personal preference. Over the years, the brand has grown into one of the most loved and trusted dining destinations, with close to 200 outlets across India, UAE, Thailand, Malaysia, and Sri Lanka. Known for its interactive dining experience, generous buffet spreads, and warm hospitality, Barbeque Nation continues to inspire and celebrate togetherness over great food.

Job Title: Copywriter / Senior Copywriter

Experience: 4-6 years

Job Type: Full Time; Work from Office

Role Overview

We’re looking for a Copywriter who can think in ideas, not just lines.

Someone who can crack a campaign thought, write a sharp headline, script a film, turn around a topical post, and make a tactical offer feel fresh.

You will be responsible for developing creative concepts and crafting compelling copy across brand campaigns, social, digital, performance, CRM, and in-store communication, helping shape how Barbeque Nation looks, sounds and speaks.

Key Responsibilities

• Develop creative concepts and copy for brand, sales and in-store campaigns across digital and mainline communication.
• Write engaging copy for social media, performance creatives, emailers, website, app, in-store communication, packaging and other brand touchpoints.
• Develop scripts and concepts for digital films, reels, videos, and branded content.
• Help define and consistently sharpen Barbeque Nation’s brand voice.
• Work closely with designers to take ideas from brief to execution.
• Partner with social media, performance, CRM, delivery, regional marketing and other internal teams to translate business requirements into effective communication.
• Work with external agencies, influencers, freelancers, and production partners when required.
• Spot cultural moments, food trends, and social conversations the brand can participate in.
• Ensure copy is grammatically accurate, consistent with the brand tonality, and suited to the platform and audience.
• Manage multiple briefs and projects while maintaining quality and meeting timelines.

Skills & Qualifications

• 4 to 6 years of copywriting experience in an advertising agency, or in-house brand team.
• A strong portfolio showing impactful copy across formats: social, digital, film/video, print and content.
• Experience in Food & Beverages, Hospitality or Restaurant brands.
• Strong digital-first thinking, backed by experience across both digital and ATL campaigns.
• Excellent command of English and Hindi; proficiency in other regional languages is a plus.
• A good understanding of design and how words and visuals work together.
• Passionate about food, culture, and storytelling.
• Excellent communication and presentation skills.
• Comfortable working in a fast-paced environment with multiple stakeholders.
• Please include the portfolio link on your resume/ CV.