Social Media Manager

Barbeque Nation Hospitality Ltd.; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Barbeque Nation Hospitality Ltd. in Bengaluru is seeking a Social Media Manager to shape our digital voice across platforms.

You will own social strategy, content planning, and execution, collaborating with the in-house creative team, agencies, and freelancers to deliver engaging social-first work that drives awareness and guest engagement. The ideal candidate has 3–5 years of hands-on experience managing Instagram, LinkedIn, and YouTube, with strong copywriting and storytelling skills, plus a

Qualifications

• 3 to 5 years of experience in social media, digital marketing, content marketing, or a similar role.
• Hands-on experience managing Instagram, LinkedIn and YouTube brand pages
• Strong content strategy, copywriting, and storytelling skills
• Experience working with influencers, creators, production partners and agencies.
• Excellent knowledge of social trends, internet culture and creator ecosystems.
• Good knowledge of social media analytics, campaign tracking, and content management tools
• Strong project management and organizational skills
• Ability to manage multiple stakeholders and timelines in a fast-paced environment
• Experience in food, FMCG and hospitality is a plus

Responsibilities

• Develop and manage monthly social media calendars
• Ensure consistent, timely posting and smooth execution of content across platforms.
• Develop and execute social media campaigns
• Support content needs for delivery, regional, international and other internal teams
• Conceptualize, script, and drive the production of social-first content, including reels, carousels, statics and other social formats
• Coordinate with external agencies, videographers, editors, photographers to ensure timely delivery of assets.
• Develop compelling influencer concepts, scripts and campaigns.
• Drive audience growth, engagement across Youtube, Instagram, LinkedIn, and other relevant social platforms.
• Monitor comments, DMs, tags and mentions; respond promptly and elevate guest issues
• Flag and manage negative or viral moments
• Monitor social media performance and campaign metrics regularly
• Develop actionable insights and recommendations based on content performance
• Stay updated on platform trends, social formats, creators, cultural conversations and content opportunities

Skills

Instagram

LinkedIn

YouTube

Content strategy

Copywriting

Storytelling

Influencer campaigns

Analytics

Campaign tracking

Project management

Tools

Social media analytics tools

Job description

Founded in 2006, Barbeque Nation transformed India’s casual dining scene with its pioneering Live Grills on the Table concept, where guests could enjoy the experience of grilling starters to their personal preference. Over the years, the brand has grown into one of the most loved and trusted dining destinations, with close to 200 outlets across India, UAE, Thailand, Malaysia, and Sri Lanka. Known for its interactive dining experience, generous buffet spreads, and warm hospitality, Barbeque Nation continues to inspire and celebrate togetherness over great food.

Job Title: Social Media Manager

Experience: 3-5 years

Job Type: Full Time; Work From Office

Role Overview:

You will be responsible for social media strategy, content planning and execution, with a focus on building strong digital presence and engagement for Barbeque Nation. You will work closely with the in-house creative team, agencies and freelancers to deliver impactful social-first work.

Key Responsibilities:

• Develop and manage monthly social media calendars
• Ensure consistent, timely posting and smooth execution of content across platforms.
• Develop and execute social media campaigns
• Support content needs for delivery, regional, international and other internal teams
• Conceptualize, script, and drive the production of social-first content, including reels, carousels, statics and other social formats
• Coordinate with external agencies, videographers, editors, photographers to ensure timely delivery of assets.
• Develop compelling influencer concepts, scripts and campaigns.
• Drive audience growth, engagement across Youtube, Instagram, LinkedIn, and other relevant social platforms.
• Monitor comments, DMs, tags and mentions; respond promptly and elevate guest issues
• Flag and manage negative or viral moments
• Monitor social media performance and campaign metrics regularly
• Develop actionable insights and recommendations based on content performance
• Stay updated on platform trends, social formats, creators, cultural conversations and content opportunities

Skills & Qualifications

• 3 to 5 years of experience in social media, digital marketing, content marketing, or a similar role.
• Hands-on experience managing Instagram, LinkedIn and YouTube brand pages
• Strong content strategy, copywriting, and storytelling skills
• Experience working with influencers, creators, production partners and agencies.
• Excellent knowledge of social trends, internet culture and creator ecosystems.
• Good knowledge of social media analytics, campaign tracking, and content management tools
• Strong project management and organizational skills
• Ability to manage multiple stakeholders and timelines in a fast-paced environment
• Experience in food, FMCG and hospitality is a plus