Content Writer Specialist

Wellbeing Nutrition; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Wellbeing Nutrition, a science-led nutrition company, is seeking a Copywriter who can simplify science into consumer-friendly narratives. You will turn ingredients, clinical studies, and wellness concepts into clear, memorable content that drives engagement and action.

Key responsibilities include creating website copy, product pages, social scripts, packaging text, SEO blogs, and long-form brand stories. The role demands strong English, a sharp brand voice, and experience across social, PDP,

Qualifications

• Proven copywriting experience in wellness, D2C or FMCG.
• Strong command of written English and brand voice.
• Experience across formats: social, PDP, packaging, SEO, long-form.

Responsibilities

• Write consumer-first copy for website, PDPs, Amazon A+ content and marketplace creatives.
• Create hooks, captions and scripts for social media and performance ads.
• Translate science and formulations into clear, accurate consumer communication.
• Draft PR content, founder narratives and long-form brand stories.
• Develop packaging copy and SEO-led blogs.
• Support new launches, campaigns and brand initiatives with fresh content.

Skills

Copywriting

Brand Voice

Wellness/D2C/FMCG experience

Job description

Wellbeing Nutrition is a science-led nutrition company reimagining everyday health and wellness combining science, nature and innovation to create clean, clinically-backed formulations that raise the standard of everyday nutrition.

We're looking for a Copywriter who can make science sound simple, sharp and impossible to scroll past someone who turns ingredients, clinical studies and complex wellness concepts into consumer-first narratives people understand, remember and act on.

Key Responsibilities

• Write consumer-first copy for website, PDPs, Amazon A+ content and marketplace creatives
• Create hooks, captions and scripts for social media and performance ads
• Translate science and formulations into clear, accurate consumer communication
• Draft PR content, founder narratives and long-form brand stories
• Develop packaging copy and SEO-led blogs
• Support new launches, campaigns and brand initiatives with fresh content

Requirements

• Proven copywriting experience, preferably in wellness, D2C or FMCG
• Strong command over written English and brand voice
• Comfortable across formats social, PDP, packaging, SEO, long-form
• Portfolio showcasing range and versatility