Content Writer

Nureca .; Chandigarh; On-site; INR 450,000 - 750,000; Full time

Job summary

Nureca is seeking a skilled Content Writer with strong copywriting and content strategy skills to produce accurate, compliant content across packaging, e‑commerce, digital marketing, SEO, social media, and video platforms.

You will develop compliant packaging content, coordinate with legal and R&D, perform market research, and craft high-converting descriptions for Meta, Google, and Amazon. A data-driven approach will guide ongoing content optimization.

Qualifications

• 2-4 years of experience in content writing/copywriting, preferably healthcare, wellness, nutraceuticals, or D2C e-commerce.
• Excellent writing, editing, proofreading, and communication skills.
• Ability to simplify scientific and medical terminology for consumers.
• Good understanding of SEO, keyword research, and content optimization.
• Hands-on knowledge of tools such as Ahrefs, Semrush; Shopify/Amazon experience.

Responsibilities

• Develop compliant content for product packaging, labels, carton panels, inserts, and health-related claims.
• Coordinate with vendors, R&D, and Legal to ensure claims comply with applicable health and advertising regulations.
• Conduct market research, SWOT analysis, and competitor/content audits to identify content opportunities.
• Write high-converting product descriptions, PDPs, landing pages, category pages, and ad copies for Meta, Google, and Amazon.
• Convert complex medical and technical information into simple, consumer-friendly content.
• Conduct keyword research and topic mapping and create SEO-optimized blogs, guides, and educational content.
• Audit and refresh existing content to improve SEO performance and search visibility.
• Develop scripts for YouTube videos, product tutorials, educational videos, and brand films.
• Create platform-specific content for Instagram, LinkedIn, YouTube, and X.
• Track content performance and continuously improve copy based on data and audience insights.
• Proofread and fact-check content with a focus on accuracy, clarity, grammar, and claim compliance.

Skills

Content writing

Copywriting

Healthcare content

SEO

Keyword research

Editing

Ahrefs

Semrush

Shopify

Amazon

Tools

Shopify

Amazon

YouTube

Google Ads

Job description

Job Summary-

We are looking for a skilled Content Writer with strong copywriting and content strategy skills to create engaging, accurate, and compliant content across packaging, e-commerce, digital marketing, SEO, social media, and video platforms.

Key Responsibilities

• Develop compliant content for product packaging, labels, carton panels, inserts, and health-related claims.
• Coordinate with vendors, R&D, and Legal to ensure claims comply with applicable health and advertising regulations.
• Conduct market research, SWOT analysis, and competitor/content audits to identify content opportunities.
• Write high-converting product descriptions, PDPs, landing pages, category pages, and ad copies for Meta, Google, and Amazon.
• Convert complex medical, clinical, and technical information into simple, consumer-friendly content.
• Conduct keyword research and topic mapping and create SEO-optimized blogs, guides, and educational content.
• Audit and refresh existing content to improve SEO performance and search visibility.
• Develop scripts for YouTube videos, product tutorials, educational videos, and brand films.
• Create platform-specific content for Instagram, LinkedIn, YouTube, and X.
• Track content performance and continuously improve copy based on data and audience insights.
• Proofread and fact-check content with a strong focus on accuracy, clarity, grammar, and claim compliance.

Required Skills

• 2-4 years of experience in content writing/copywriting, preferably in healthcare, wellness, nutraceuticals, or D2C e-commerce.
• Excellent writing, editing, proofreading, and communication skills.
• Ability to simplify scientific and medical terminology for consumers.
• Good understanding of SEO, keyword research, and content optimization.
• Hands‑on knowledge of tools such as Ahrefs, Semrush, and e‑commerce platforms like Shopify/Amazon.
• Understanding of marketing frameworks such as FAB, AIDA, and SWOT.
• Strong attention to detail and ability to ensure claim and content accuracy.
• Creative mindset with the ability to develop compelling, conversion‑focused content.