Content Writer ( Healthcare & E-commerce )

Nureca .; Chandigarh; On-site; INR 400,000 - 700,000; Full time

Job summary

Nureca is seeking a skilled Content Writer to craft accurate, compliant content across packaging, e-commerce, digital marketing, SEO, social media, and video platforms. You will translate complex medical topics into consumer-friendly copy and drive content strategy with SEO in mind.

You will collaborate with R&D, Legal, and vendors to ensure claims meet health regulations, and produce engaging product descriptions, PDPs, landing pages, and ad copy for multiple platforms.

Qualifications

• 2-4 years of experience in content writing/copywriting for healthcare or D2C e‑commerce.
• Ability to simplify medical terminology for consumers.
• Strong editing, proofreading and communication skills.
• Understanding of SEO, keyword research and content optimization.
• Hands‑on with Ahrefs, Semrush and ecommerce platforms like Shopify/Amazon.

Responsibilities

• Develop compliant content for product packaging, labels, and health claims.
• Coordinate with vendors, R&D, and Legal to ensure claims comply with regulations.
• Conduct market research, SWOT, and audits to identify opportunities.
• Write product descriptions, PDPs, landing pages, category pages, and ads.
• Convert medical/technical information into consumer content.
• Perform keyword research and create SEO optimized blogs and guides.
• Audit and refresh content to improve SEO and visibility.
• Develop scripts for YouTube videos and brand tutorials.
• Create platform content for Instagram, LinkedIn, YouTube, and X.
• Track content performance and optimize based on data.
• Proofread for accuracy, clarity, grammar, and compliance.

Skills

Content writing

Copywriting

Editing

SEO basics

Research & analysis

Communication

Tools

Ahrefs

Semrush

Shopify

Amazon

Job description

Job Summary-

We are looking for a skilled Content Writer with strong copywriting and content strategy skills to create engaging, accurate, and compliant content across packaging, e-commerce, digital marketing, SEO, social media, and video platforms.

Key Responsibilities

• Develop compliant content for product packaging, labels, carton panels, inserts, and health-related claims.
• Coordinate with vendors, R&D, and Legal to ensure claims comply with applicable health and advertising regulations.
• Conduct market research, SWOT analysis, and competitor/content audits to identify content opportunities.
• Write high-converting product descriptions, PDPs, landing pages, category pages, and ad copies for Meta, Google, and Amazon.
• Convert complex medical, clinical, and technical information into simple, consumer-friendly content.
• Conduct keyword research and topic mapping and create SEO-optimized blogs, guides, and educational content.
• Audit and refresh existing content to improve SEO performance and search visibility.
• Develop scripts for YouTube videos, product tutorials, educational videos, and brand films.
• Create platform-specific content for Instagram, LinkedIn, YouTube, and X.
• Track content performance and continuously improve copy based on data and audience insights.
• Proofread and fact-check content with a strong focus on accuracy, clarity, grammar, and claim compliance.

Required Skills

• 2-4 years of experience in content writing/copywriting, preferably in healthcare, wellness, nutraceuticals, or D2C e-commerce.
• Excellent writing, editing, proofreading, and communication skills.
• Ability to simplify scientific and medical terminology for consumers.
• Good understanding of SEO, keyword research, and content optimization.
• Hands‑on knowledge of tools such as Ahrefs, Semrush, and e‑commerce platforms like Shopify/Amazon.
• Understanding of marketing frameworks such as FAB, AIDA, and SWOT.
• Strong attention to detail and ability to ensure claim and content accuracy.
• Creative mindset with the ability to develop compelling, conversion‑focused content.