Copywriter

Pepper; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Pepper is seeking a CRM Copywriter with strong stock market and fintech domain knowledge to craft engaging, insight-led communications for financial audiences. You will translate complex market concepts into clear, action-oriented copy across CRM channels.

You will drive activation, engagement, retention, and reactivation through personalised communication and campaign optimisation, collaborating with cross-functional teams to ensure compliant, high-quality output.

Qualifications

• Proven experience as a CRM copywriter in fintech or financial services.
• Strong understanding of stock market terminology and investor behaviour.
• Experience creating CRM copy across email, SMS, push, WhatsApp, and in-app messaging.
• Ability to translate complex financial concepts into clear, action-oriented copy.

Responsibilities

• Develop copy for email, SMS, WhatsApp, push notifications, and other CRM touchpoints.
• Create content around equities, trading, investing, market trends, demat accounts, mutual funds, and financial products.
• Build user lifecycle communication for acquisition, onboarding, activation, retention, and re-engagement.
• Tailor messaging based on user segments, trading activity, and lifecycle stage.
• Craft timely copy around market movements and regulatory guidelines.
• Write persuasive copy aimed at conversions without compromising trust.
• Collaborate with CRM, marketing, product, design, analytics, and compliance teams.

Skills

CRM copywriting

Fintech content

Stock market knowledge

Channel experience

Job description

We are looking for a CRM Copywriter with strong stock market and fintech domain knowledge to create engaging, insight-led communication for financial audiences. The ideal candidate understands stock market terminology, investor behaviour, and trading-related products, and can translate complex financial concepts into clear, compelling, and action-oriented copy across CRM channels.

You will work on campaigns that engage users across their investment journey, driving user activation, engagement, retention, and reactivation through personalised communication.

Key Responsibilities :

• CRM Campaigns: Develop compelling copy for email, SMS, WhatsApp, push notifications, in-app messages, and other CRM touchpoints.
• Stock Market & Fintech Content: Create content around equities, trading, investing, market trends, demat accounts, mutual funds, and other financial products, depending on the platform's offerings.
• User Lifecycle Communication: Build communication journeys for user acquisition, onboarding, activation, transaction nudges, retention, cross-selling, and re-engagement.
• Campaign Personalisation: Tailor messaging based on user segments, trading activity, investment behaviour, and lifecycle stage.
• Market-Linked Communication: Craft timely and relevant copy around market movements, financial news, trading opportunities, and investor education while adhering to regulatory guidelines.
• Conversion-Focused Copywriting: Write crisp, persuasive, and engaging content that encourages users to take the desired action without compromising clarity or trust.
• A/B Testing & Optimisation: Develop copy variations, test messaging approaches, and optimise campaigns based on open rates, click-through rates, conversions, and engagement metrics.
• Cross-Functional Collaboration: Work closely with CRM, marketing, product, design, analytics, and compliance teams to deliver effective campaigns.
• Brand Voice & Compliance: Maintain a consistent brand voice while ensuring all financial communication is accurate, responsible, and compliant with applicable guidelines.

Required Skills & Experience

• Proven experience as a CRM Copywriter, Fintech Copywriter, Financial Content Writer, or similar role, preferably within stockbroking, investment platforms, trading apps, or financial services.
• Strong understanding of the stock market, equities, trading, investing, and related financial terminology.
• Hands-on experience creating CRM communication across channels such as push notifications, email, SMS, WhatsApp, and in-app messaging.
• Ability to simplify complex financial concepts into concise, engaging, and easy-to-understand communication.
• Understanding of user lifecycle marketing, segmentation, personalisation, and conversion-focused messaging.
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Ability to work in a fast-paced environment where communication may need to respond to market developments and campaign priorities.

Good to Have

• Experience working with stockbroking platforms, trading apps, wealthtech companies, or investment-focused fintech startups.
• Familiarity with CRM platforms, marketing automation tools, and campaign analytics.
• Experience working on trading-related campaigns, investor education, market updates, or financial product adoption.
• Understanding of A/B testing, performance marketing, and data-driven content optimisation.
• Familiarity with financial advertising and compliance requirements in the Indian market.

What Success Looks Like

• High-quality, accurate, and engaging CRM communication.
• Improved user engagement, activation, retention, and campaign conversions.
• Effective communication of complex stock market concepts to diverse user segments.
• Consistent brand voice and adherence to financial communication guidelines.