Content Writer

Kohira; Surat; On-site; INR 420,000 - 660,000; Full time

Job summary

KOHIRA is a premium jewellery brand in Surat, Gujarat, seeking a Content Writer with exceptional English and a refined luxury voice to craft compelling product stories and campaigns. You will produce website, social media, ads, and CRM content, ensuring consistent tone and SEO readiness across channels, while collaborating with the Brand & Content Marketing team on launches and showroom messaging.

Join a growing premium brand and help shape the voice for luxury experiences, campaigns and

Qualifications

• Exceptional command of written English, grammar, vocabulary and sentence construction.
• Strong understanding of luxury language, premium brand storytelling and aspirational communication.
• Ability to create elegant, concise and emotionally persuasive copy.
• Proven experience in brand copywriting, advertising copy and digital content creation.
• Ability to write engaging headlines, taglines, hooks and campaign concepts.
• Strong creative thinking and storytelling abilities.
• Understanding of SEO content principles and digital customer behaviour.
• Ability to adapt writing for different platforms, customer segments and marketing objectives.
• Strong editing and proofreading skills.

Responsibilities

• Luxury Brand Copywriting: create sophisticated copy aligned with premium brand positioning and develop taglines and brand storytelling concepts.
• Social Media Content: write captions, hooks and storytelling content for various platforms and audiences.
• Website & E-commerce Content: write persuasive, SEO-friendly content and product descriptions while maintaining premium voice.
• Advertising & Campaign Copy: craft high-converting ad copy and multiple variations for A/B testing.
• Customer Communication: draft premium communications for WhatsApp, email campaigns andCRM.
• Branding & Marketing Materials: create copy for brochures, packaging, PR content and showroom messaging.
• Editing & Quality Control: proofread for grammar, readability and brand tone; ensure originality.

Skills

Luxury brand storytelling

Brand copywriting

SEO-friendly writing

Social media copy

Editing & proofreading

Education

Bachelor's degree in English, Mass Communication, Journalism, Marketing or related field

Job description

We're Hiring: Content Writer - Luxury Jewellery & Brand Communication

Brand: KOHIRA - Lab-Grown Diamond Jewellery

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Brand & Content Marketing

About the Role

KOHIRA is looking for an exceptionally skilled Content Writer with a refined command of English, sophisticated brand vocabulary and a strong understanding of luxury and premium consumer communication.

The ideal candidate must be able to transform simple product information into compelling, elegant and emotionally engaging content while maintaining clarity, accuracy and a distinctive brand voice.

We are looking for someone who understands the difference between ordinary marketing language and premium luxury storytelling.

Key Responsibilities

1. Luxury Brand Copywriting

• Create sophisticated, elegant and impactful copy aligned with KOHIRA's premium brand positioning.
• Develop compelling brand narratives, campaign taglines, headlines and brand storytelling concepts.
• Use refined luxury vocabulary, persuasive expressions and emotionally engaging language without overusing clichés.
• Maintain consistency of tone and language across all communication channels.

2. Social Media Content

• Write compelling captions, reel scripts, opening hooks and storytelling content for Instagram, Facebook and other platforms.
• Develop engaging content that balances brand awareness, trust, education, aspiration and entertainment.
• Create creative scripts for employee-led videos, promotional reels and brand-building campaigns.
• Adapt content tone for different social media audiences and objectives.

3. Website & E-commerce Content

• Write persuasive website content, product descriptions, collection introductions, landing pages and promotional copy.
• Create SEO-friendly content while maintaining a premium, natural writing style.
• Collaborate with the SEO team on semantic search, content optimisation and AI search readiness.
• Develop informative content about lab-grown diamonds, jewellery craftsmanship and product features, using verified brand claims.

4. Advertising & Campaign Copy

• Write high-converting copy for Meta Ads, Google Ads, display advertising and promotional campaigns.
• Develop headlines, call-to-action statements and product-selling propositions.
• Create multiple copy variations for A/B testing without compromising brand positioning.

5. Customer Communication

• Draft premium customer-facing communication for WhatsApp, SMS, email marketing and CRM campaigns.
• Write content for loyalty programmes, gifting campaigns, invitations, festive promotions and showroom events.
• Ensure communication is engaging, persuasive, clear and customer-friendly.

6. Branding & Marketing Materials

• Create copy for brochures, catalogues, packaging, vouchers, showroom branding and BTL marketing materials.
• Draft influencer campaign briefs, PR content, press releases and brand introductions.
• Support product launch messaging and new showroom communication.

7. Editing & Quality Control

• Proofread and edit marketing communication for grammar, readability, language quality, consistency and brand tone.
• Maintain a KOHIRA brand vocabulary and tone-of-voice guide.
• Ensure content is original, factually accurate and suitable for premium jewellery customers.

Mandatory Skills & Expertise

• Exceptional command of written English, grammar, vocabulary and sentence construction.
• Strong understanding of luxury language, premium brand storytelling and aspirational communication.
• Ability to create elegant, concise and emotionally persuasive copy.
• Proven experience in brand copywriting, advertising copy and digital content creation.
• Ability to write engaging headlines, taglines, hooks and campaign concepts.
• Strong creative thinking and storytelling abilities.
• Understanding of SEO content principles and digital customer behaviour.
• Ability to adapt writing for different platforms, customer segments and marketing objectives.
• Strong editing and proofreading skills.

Preferred Qualifications

• 2-5 years of experience in creative writing, luxury copywriting, advertising or brand communication.
• Previous experience with jewellery, fashion, beauty, luxury retail or premium lifestyle brands.
• Graduation in English, Mass Communication, Journalism, Marketing or a related field.
• Portfolio demonstrating premium brand writing and successful creative campaigns.

Key Performance Indicators

• Quality and consistency of luxury brand communication.
• On-time delivery of approved content.
• Content accuracy and minimal proofreading errors.
• Engagement and effectiveness of social media and advertising copy.
• Website content quality and contribution to organic search performance.
• Originality, creativity and brand alignment.

Application Requirement

Candidates must submit an updated CV along with a portfolio containing examples of brand copywriting, advertising headlines, social media captions and long-form content.

Shortlisted candidates may be required to complete a practical creative writing assessment.

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Join KOHIRA and help shape the voice of a growing premium jewellery brand.