Web Copywriter

Diamond Atelier; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A premium jewelry brand is seeking a talented content writer to shape the voice of their marketing and brand materials. This role involves developing content for the website, including brand stories and product descriptions, as well as engaging social media copy. The ideal candidate will excel in writing narratives that resonate with a luxury audience and maintain a cohesive brand voice. Passion for storytelling and creating premium content is essential.

Qualifications

• Strong writing skills with an emphasis on luxury and brand narrative.
• Experience in creating engaging website and social media content.
• Ability to maintain a consistent brand voice.

Responsibilities

• Write core website content including brand storytelling elements.
• Develop product descriptions with a focus on storytelling.
• Create engaging social media content and marketing copy.
• Collaborate with designers and marketing to refine messaging and ensure tone remains luxurious.

Skills

Brand storytelling

Website content creation

Social media content writing

Proofreading

Collaborative communication

Education

Bachelor's degree in Journalism/Marketing

Tools

CMS

Job description

Overview

Diamond Atelier is a New York–headquartered lab-grown diamond company specializing in premium loose diamonds for B2B clients across the USA. As we continue to grow, we are building our own jewelry brand in New York. Our manufacturing factories are located in Surat, and we have supporting creative and operational teams in Mumbai (Andheri West) and Delhi.

We’re not just looking for someone to “write content.”

We’re looking for the person who will shape the voice of our brand.

From About Us and Founder’s Vision to product storytelling for rings, earrings, and fine jewelry collections, you will craft the words that introduce our brand to the world.

If you love writing brand narratives, meaningful product descriptions, and clean website copy that feels both premium and human — this role is for you.

Responsibilities

Website Content Development

• Write core website content, including About Us, Founder’s Vision, Brand Story, Philosophy, and Brand Messaging
• Develop clear and engaging copy for website pages such as Home, Collections, Categories, and Informational Pages
• Ensure the brand voice remains consistent across the entire website

Product Storytelling

• Write product descriptions for all jewelry categories, including rings, earrings, necklaces, bracelets, and other fine jewelry pieces
• Define the inspiration, design story, and emotional appeal behind each piece
• Maintain clarity while keeping the tone luxurious and engaging

Social Media & Campaign Content

• Write captions and storytelling content for Instagram, Meta ads, and other social platforms
• Support marketing campaigns with copy for ads, launches, and promotional posts
• Collaborate with the creative team to align copy with visuals

Content Consistency

• Maintain a strong and consistent brand voice across the website, product pages, and social media
• Work closely with designers, marketers, and creative leadership to refine messaging
• Proofread and edit content to maintain high-quality standards