Assistant Brand Manager Marketing

Kohira; Surat; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

KOHIRA in Surat, Gujarat, is seeking a creative Assistant Brand Manager to lead branding execution and coordinate marketing activities across digital platforms, showrooms and campaigns. You will manage timelines, ensure brand consistency and collaborate with designers, vendors and internal teams to deliver premium visuals.

The ideal candidate has 2–5 years of relevant branding and marketing experience, proficiency with Canva and Adobe tools, and a keen eye for premium presentation.

Formación

• Strong understanding of branding and premium visual presentation.
• Excellent coordination and project management skills.
• Ability to review and evaluate marketing creatives across channels.

Responsabilidades

• Execute monthly and seasonal marketing campaigns as planned by Brand Manager.
• Coordinate with graphic designers, video editors, content creators, agencies and vendors.
• Ensure creative deliverables are completed within approved timelines.
• Review artwork and campaign deliverables for quality and brand consistency before approval.
• Coordinate monthly content calendars for Instagram, Facebook and other digital platforms.
• Follow up on reels, posts, stories and campaign videos.
• Ensure timely delivery of approved content to publishing teams.
• Verify content follows KOHIRA's brand identity and guidelines.
• Coordinate posters, display materials and showroom branding across showrooms.

Conocimientos

Branding

Project management

Campaign coordination

Content coordination

Canva

Adobe Photoshop

Illustrator

Excel/Google Sheets

Educación

Graduation in Marketing, Mass Communication, Design or related field

Herramientas

Canva

Adobe Photoshop

Illustrator

Descripción del empleo

We're Hiring: Assistant Brand Manager - Creative In-Charge

Brand: KOHIRA - Lab-Grown Diamond Jewellery

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Brand & Marketing

Reporting To: Marketing Head / Brand Manager

About the Role

We are looking for a creative, highly organised and detail-oriented Brand Executive to manage the execution and coordination of KOHIRA's branding and marketing activities.

The ideal candidate should have a strong understanding of premium brand presentation, creative quality, marketing coordination and timely execution across digital platforms, showrooms and marketing channels.

Key Responsibilities

1. Brand Campaign Execution

• Execute monthly and seasonal marketing campaigns as planned by the Brand Manager.
• Coordinate with graphic designers, video editors, content creators, agencies and vendors.
• Ensure creative deliverables are completed within approved timelines.
• Review artwork and campaign deliverables for quality and brand consistency before approval.

2. Social Media & Creative Coordination

• Coordinate monthly content calendars for Instagram, Facebook and other digital platforms.
• Follow up on reels, posts, stories, campaign videos and other digital creatives.
• Ensure timely availability and delivery of approved content to publishing teams.
• Verify that all content follows KOHIRA's approved brand identity, language and visual guidelines.

3. Showroom Branding & Visual Consistency

• Coordinate posters, standees, display materials, promotional artwork and showroom branding.
• Ensure consistent branding across KOHIRA showrooms and shop-in-shop counters.
• Collect showroom photographs to verify correct execution of approved branding.
• Identify and coordinate the correction of branding inconsistencies.

4. BTL Marketing & Promotional Support

• Coordinate brochures, flyers, vouchers, promotional materials and creative requirements for BTL activities.
• Ensure required promotional material reaches showrooms on time.
• Verify that BTL materials follow approved creative guidelines.
• Coordinate with showroom and BTL teams for campaign implementation.

5. Influencer & PR Coordination

• Coordinate with approved influencers, PR agencies and external creative partners.
• Track campaign deliverables, content deadlines, approvals and posting commitments.
• Maintain documentation of influencer activities and campaign deliverables.

6. Creative Asset & Brand Management

• Maintain organised libraries of approved brand assets, logos, fonts, product photographs, videos and marketing creatives.
• Ensure correct application of brand colours, typography, logos and visual elements.
• Coordinate creative approval, print production, proofs and vendor requirements.
• Maintain version control and prevent the circulation of outdated or unapproved creatives.

7. New Showroom Branding

• Coordinate signage, in-store branding, visual merchandising material and opening creatives for upcoming KOHIRA showrooms.
• Follow up with designers, vendors and internal teams.
• Ensure all approved branding materials are ready before the scheduled showroom opening.

8. Creative Quality Control

• Review creatives for spelling, alignment, layout, presentation, visual consistency and brand compliance.
• Ensure all customer-facing communication reflects KOHIRA's premium jewellery positioning.
• Identify opportunities to improve the quality and consistency of brand presentation.

9. Reporting & Follow-Ups

• Maintain a daily creative and branding activity tracker.
• Monitor pending assignments, approvals, vendor work and deadlines.
• Submit weekly progress and execution reports to the Brand Manager.
• Escalate potential delays or execution issues proactively.

Mandatory Skills & Expertise

• Strong understanding of branding, creative design principles and premium visual presentation.
• Excellent coordination and project management skills.
• Ability to review and evaluate graphic designs, videos and marketing creatives.
• Working knowledge of Canva, Adobe Photoshop, Illustrator or similar creative tools.
• Strong attention to detail, deadlines and visual consistency.
• Excellent written and verbal communication skills.
• Ability to manage multiple creatives, vendors and internal teams simultaneously.
• Strong proficiency in Excel, Google Sheets and task tracking.

Preferred Qualifications

• 2–5 years of relevant branding, creative coordination or marketing execution experience.
• Experience with jewellery, fashion, luxury retail or premium lifestyle brands preferred.
• Graduation in Marketing, Mass Communication, Design or a related field.

Key Performance Indicators

• On-time completion of approved creative campaigns.
• Brand guideline compliance across all channels.
• Accuracy and quality of creative deliverables.
• Showroom branding implementation and readiness.
• Timely completion of new showroom branding requirements.
• Pending-task closure and vendor coordination efficiency.

Join KOHIRA and help maintain an exceptional, consistent brand experience across every customer touchpoint.