Content Writer

Tanzire; Mumbai; On-site; INR 334,800 - 558,000; Full time

Benefits offered by this job

Mentor-led culture

Direct collaboration with founders

Exposure across D2C operations

Job summary

Tanzire, located in Mumbai, is seeking a skilled Content Writer to help shape the narrative of India's first global marketplace for demi-fine jewelry. The candidate will work collaboratively to create engaging content for various platforms including social media, blogs, and ads.

Ideal candidates should have at least one year of relevant experience, a passion for the fashion industry, and strong SEO and writing skills. Enjoy a dynamic work culture and opportunities for direct collaboration with the founders and teams.

Qualifications

• Minimum one year of experience writing for fashion, lifestyle, or jewelry.
• Genuine interest in and knowledge of the fashion industry.
• Working understanding of SEO and its application to content strategy.

Responsibilities

• Collaborate with the content strategist to plan and execute content.
• Produce authentic and current content for various platforms.
• Conduct interviews and craft articles that build Tanzire's voice.
• Write engaging scripts for UGC and influencer briefs.
• Create content for paid advertisements across Meta and Google.
• Adhere to performance metrics for content delivery.

Skills

Content strategy

SEO

Creative writing

Editing

Attention to detail

Knowledge of fashion industry

Job description

We're building the Sephora of jewelry. Tanzire is India's first global marketplace for demi-fine jewelry, curating pieces from 25+ women-owned brands across 20+ countries. We're reshaping how modern, premium jewelry is discovered and experienced — and we're just getting started.

With our first flagship store now open in Kala Ghoda, Mumbai, and our next phase of growth underway, we're looking for a Content Writer to help tell this story across every touchpoint.

What You'll Do

• Collaborate with the content strategist to plan and execute monthly and quarterly content across the website, social media, blogs, and newsletters
• Immerse yourself in the fashion and jewelry world to produce content that feels authentic, current, and on‑brand
• Conduct interviews with industry experts and brand partners, and craft articles and blog posts that build Tanzire's editorial voice
• Write high engaging scripts for UGC and influencer briefs
• Create content for paid advertisements across Meta and Google
• Adapt and visualize content across formats to drive engagement, awareness, and sales
• Own your work — from ideation to delivery, with a clear eye on what's performing and why

What We're Looking For

• Minimum one year of experience writing for fashion, lifestyle, or jewelry — at a communication agency or e‑commerce brand
• A genuine interest in and knowledge of the fashion industry
• Working understanding of SEO and how it applies to content strategy
• Sharp writing, sharper editing, and strong attention to detail
• Creative thinking paired with the ability to execute quickly and independently

What's In It For You

• A front‑row seat to building one of India's most distinctive jewelry brands
• End‑to‑end exposure across D2C — from content and creative to business ops and tech
• A flat, mentor‑led culture where your ideas are heard and acted on
• Direct collaboration with founders and cross‑functional teams
• Office timings: 10am to 7pm
• Location: One World Centre, Lower Parel, Mumbai

How We Work

A few values that shape everything we do at Tanzire:

Find a Way — Break problems down, stay creative, learn fast

Raise the Bar — Give honest feedback, keep improving, challenge for better outcomes

Customer Obsessed — Every decision starts with the customer

Just Do It — Move fast, take informed risks, stay adaptable