Copywriter

Diamond Atelier; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Diamond Forest, a New York–headquartered lab-grown diamond jewelry brand, is expanding its creative voice with a Mumbai-based team in Andheri West. We’re not just writing content; we’re shaping the brand voice for About Us, Founder’s Vision, product storytelling, and category pages across the website.

You’ll craft product descriptions for rings, earrings, necklaces, and bracelets, write captions for Instagram and campaigns, and collaborate with design and marketing to keep the tone luxurious and

Job description

Diamond Forest is a New Yorkheadquartered lab-grown diamond Jewelry . As we continue to grow, we are building our own jewelry brand in New York. Our manufacturing factories are located in Surat, and we have supporting creative and operational teams in Mumbai (Andheri West) and Delhi.

We’re not just looking for someone to “write content.”

We’re looking for the person who will shape the voice of our brand.

From About Us and Founder’s Vision to product storytelling for rings, earrings, and fine jewelry collections, you will craft the words that introduce our brand to the world.

If you love writing brand narratives, meaningful product descriptions, and clean website copy that feels both premium and human — this role is for you.

Key Responsibilities

Website Content Development

• Write core website content, including About Us, Founder’s Vision, Brand Story, Philosophy, and Brand Messaging
• Develop clear and engaging copy for website pages such as Home, Collections, Categories, and Informational Pages
• Ensure the brand voice remains consistent across the entire website

Product Storytelling

• Write product descriptions for all jewelry categories, including rings, earrings, necklaces, bracelets, and other fine jewelry pieces
• Define the inspiration, design story, and emotional appeal behind each piece
• Maintain clarity while keeping the tone luxurious and engaging

Social Media & Campaign Content

• Write captions and storytelling content for Instagram, Meta ads, and other social platforms
• Support marketing campaigns with copy for ads, launches, and promotional posts
• Collaborate with the creative team to align copy with visuals

Content Consistency

• Maintain a strong and consistent brand voice across the website, product pages, and social media
• Work closely with designers, marketers, and creative leadership to refine messaging
• Proofread and edit content to maintain high-quality standards

Location - Andheri west

Working days - Mon to Sat

Timing- 10am to 7pm