Content Marketing Executive

Lakshya; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Lakshya, a luxury experiential design house, seeks a Creative Strategist & Luxury Storyteller to work with the founder and leadership. You will shape brand narratives across decks, website content, blogs, and social storytelling to elevate ultra-luxury positioning.

You will not just write content—you will design perception, build editorial calendars, and craft cinematic narratives that engage a discerning audience while maintaining brand tone and excellence.

Qualifications

• Minimum 2+ years of experience in content creation, brand strategy or marketing.
• Experience in luxury, hospitality or lifestyle industries is a strong advantage.
• Strong written and verbal English; knowledge of Hindi is desirable.
• Proficiency in presentation design tools and content marketing.

Responsibilities

• Craft poetic, high-impact content for luxury journeys, decks and brand films.
• Translate experiential concepts into structured storytelling across channels.
• Write blogs, website copy, email campaigns and social content.
• Design world-class decks and maintain brand typography and layout.

Skills

Content creation

Brand strategy

Presentation design

SEO knowledge

AI tools awareness

English proficiency

Hindi knowledge

Education

Bachelor's degree

Tools

PowerPoint

Canva

Job description

Journeys By Lakshurious designs once-in-a-lifetime bespoke luxury experiences immersive worlds where culture, storytelling, access, and exclusivity converge.

We do not sell itineraries.

We author realities.

We are an ultra-luxury experiential design house catering to a highly curated community of Indian and global UHNIs.

THE ROLE

We are looking for a sharp, creatively fearless Creative Strategist & Luxury Storyteller who will work directly with the Founder and senior leadership team.

You will shape how the world sees us through decks, coffee table books, brand narratives, website content, social media storytelling, and investor communications.

You will not just write content.

You will design perception.

If you understand the difference between premium and uncompromising luxury,

If you can turn an abstract idea into a cinematic narrative,

If your slides look like art and your words create emotion —

Role & responsibilities

1. Narrative & Experience Design

• Craft poetic, high-impact content for luxury journeys, investor decks, proposals and brand films
• Translate experiential concepts into structured, compelling storytelling
• Write blogs, website copy, email campaigns and social content aligned with ultra-luxury positioning

2. Visual & Presentation Excellence

• Conceptualise and design visually stunning, world-class decks and brand collaterals
• Ensure typography, layout, white space and flow reflect understated luxury
• Maintain brand consistency across all creative touchpoints

3. Strategic Content Marketing

• Build and manage an editorial calendar aligned with journey launches
• Create content campaigns to generate leads and high-value engagement
• Oversee website content and ensure seamless brand tone across digital channels
• Optimise content for SEO while maintaining luxury narrative integrity
• Monitor content performance, analyse KPIs and refine messaging accordingly

4. Market & Competitive Intelligence

• Research global luxury, experiential travel, cultural and lifestyle trends
• Study competitor positioning and elevate our narrative ahead of the curve
• Identify content gaps and propose new IP-driven storytelling opportunities

5. Process & Execution Discipline

• Quality control all communication for grammar, tone and factual accuracy
• Adhere to brand editorial guidelines with obsessive precision
• Drive process improvements in content workflow
• Work across multiple high-stakes deliverables under tight timelines

6. Performance Tracking & Reporting

• Prepare structured reports on project and content performance
• Track engagement metrics, campaign effectiveness and optimisation outcomes
• Present insights to leadership and recommend improvements

Preferred candidate profile

Minimum 2+ years of experience in content creation, brand strategy or marketing

• Experience in luxury, hospitality, experiential or lifestyle industries is a strong advantage
• Flawless command over English, written & verbal - evocative, precise and grammatically impeccable. A good knowledge of Hindi is desired.
• Strong presentation design skills (PowerPoint / Canva mandatory)
• Familiarity with SEO tools, digital publishing and marketing analytics
• Bachelor’s degree required.
• Must be willing to work from office in a fast-paced, high-ownership environment
• Good knowledge and practical familiarity with AI tools for research, ideation and content optimisation
• Strong attention to detail with the ability to multi-task across multiple high-stakes projects
• Proven ability to adhere to tight timelines and deliver high-quality output under pressure
• Familiarity with AI & marketing tools, Canva, MS Office and/or Google Suite
• Strong understanding of current marketing trends and techniques, especially SEO